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3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
J.-P. Kucklick, M. R. Kamm, J. Schneider, and J. vom Brocke, “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores,” presented at the 53th Annual Hawaii International Conference on System Sciences (HICSS-53), 2020.
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2015 | Journal Article | LibreCat-ID: 5705
E. Breugelmans et al., “Advancing Research on Loyalty Programs: A Future Research Agenda.,” Marketing Letters, vol. 26, no. 2, pp. 127–139, 2015.
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2014 | Journal Article | LibreCat-ID: 5714
J. H. Schumann, N. Wünderlich, and H. Evanschitzky, “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.,” Journal of Retailing, vol. 90, no. 1, pp. 111–118, 2014.
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