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3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Kucklick, Jan-Peter, et al. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.” Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.
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