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3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Kucklick, Jan-Peter, Michael Reiner Kamm, Johannes Schneider, and Jan vom Brocke. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.” In Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.
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