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3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Kucklick, J.-P., Kamm, M. R., Schneider, J., & vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. Proceedings of the 53rd Hawaii International Conference on System Sciences. 53th Annual Hawaii International Conference on System Sciences (HICSS-53).
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
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