Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
@inproceedings{Kucklick_Kamm_Schneider_vom Brocke_2020, title={Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores}, booktitle={Proceedings of the 53rd Hawaii International Conference on System Sciences}, author={Kucklick, Jan-Peter and Kamm, Michael Reiner and Schneider, Johannes and vom Brocke, Jan}, year={2020} }
LibreCat
| Download (ext.)
2015 | Journal Article | LibreCat-ID: 5705
@article{Breugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015, title={Advancing Research on Loyalty Programs: A Future Research Agenda.}, volume={26}, number={2}, journal={Marketing Letters}, publisher={Springer}, author={Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy}, year={2015}, pages={127–139} }
LibreCat
2014 | Journal Article | LibreCat-ID: 5714
@article{Schumann_Wünderlich_Evanschitzky_2014, title={Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.}, volume={90}, number={1}, journal={Journal of Retailing}, publisher={Elsevier}, author={Schumann, Jan H and Wünderlich, Nancy and Evanschitzky, Heiner}, year={2014}, pages={111–118} }
LibreCat