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1364 Publications
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 795
M. D’Ambrosio, C. Dannewitz, H. Karl, and V. Vercellone, “MDHT: A hierarchical name resolution service for information-centric networks,” in 2011 ACM SIGCOMM Workshop on Information-Centric Networking, ICN 2011, Toronto, ON, Canada, August 19, 2011, 2011, pp. 7--12.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 796
R. Azeem M. Khan and H. Karl, “Multihop Performance of Cooperative Preamble Sampling MAC(CPS-MAC) in Wireless Sensor Networks,” in Ad-hoc, Mobile, and Wireless Networks - 10th International Conference, ADHOC-NOW 2011, Paderborn, Germany, July 18-20, 2011. Proceedings, 2011, pp. 145--149.
LibreCat
| DOI