Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations

M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.

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International Journal of Research in Marketing
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2
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276--296
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Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.
@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} }
Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.
M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2, 2016, pp. 276--296.

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