Still no smart service? A review of technical barriers to smart service adoption in the GenAI era

T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, R. Dumitrescu, Proceedings of the Design Society 6 (2026) 2343–2352.

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Journal Article | Published | English
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Heuwinkel, Tim; Weller, Julian; Gabriel, Stefan; Kürpick, Christian; Dumitrescu, RomanLibreCat
Abstract
<jats:title>ABSTRACT:</jats:title> <jats:p>OEMs are shifting from product-centric offerings toward smart services, but adoption is still hindered by technical development barriers. We conduct a systematic literature review of peer-reviewed studies with original industrial evidence and identify eight barrier categories across data, semantics, integration, governance and modularity. We map them onto a smart-service architecture and key analytics roles, and relate them to GenAI building blocks such as LLMs and knowledge graphs, outlining a research agenda for overcoming technical barriers towards scalable OEM smart service development.</jats:p>
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Journal Title
Proceedings of the Design Society
Volume
6
Page
2343-2352
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Heuwinkel T, Weller J, Gabriel S, Kürpick C, Dumitrescu R. Still no smart service? A review of technical barriers to smart service adoption in the GenAI era. Proceedings of the Design Society. 2026;6:2343-2352. doi:10.1017/pds.2026.10592
Heuwinkel, T., Weller, J., Gabriel, S., Kürpick, C., & Dumitrescu, R. (2026). Still no smart service? A review of technical barriers to smart service adoption in the GenAI era. Proceedings of the Design Society, 6, 2343–2352. https://doi.org/10.1017/pds.2026.10592
@article{Heuwinkel_Weller_Gabriel_Kürpick_Dumitrescu_2026, title={Still no smart service? A review of technical barriers to smart service adoption in the GenAI era}, volume={6}, DOI={10.1017/pds.2026.10592}, journal={Proceedings of the Design Society}, publisher={Cambridge University Press (CUP)}, author={Heuwinkel, Tim and Weller, Julian and Gabriel, Stefan and Kürpick, Christian and Dumitrescu, Roman}, year={2026}, pages={2343–2352} }
Heuwinkel, Tim, Julian Weller, Stefan Gabriel, Christian Kürpick, and Roman Dumitrescu. “Still No Smart Service? A Review of Technical Barriers to Smart Service Adoption in the GenAI Era.” Proceedings of the Design Society 6 (2026): 2343–52. https://doi.org/10.1017/pds.2026.10592.
T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, and R. Dumitrescu, “Still no smart service? A review of technical barriers to smart service adoption in the GenAI era,” Proceedings of the Design Society, vol. 6, pp. 2343–2352, 2026, doi: 10.1017/pds.2026.10592.
Heuwinkel, Tim, et al. “Still No Smart Service? A Review of Technical Barriers to Smart Service Adoption in the GenAI Era.” Proceedings of the Design Society, vol. 6, Cambridge University Press (CUP), 2026, pp. 2343–52, doi:10.1017/pds.2026.10592.

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