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7 Publications
2019 | Dissertation | LibreCat-ID: 56943
Witte, C. (2019). Geschenkekäufe als Instrument des Kundenbeziehungsmarketings.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.
LibreCat
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.
LibreCat
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat