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53 Publications
2026 | Conference Paper | LibreCat-ID: 64152
Alberternst B, Kessing K, Böhm E, et al. A Relational Perspective on Responsibility for Sustainable Market Behavior. In: 2026 AMA Winter Academic Conference Proceedings. ; 2026.
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2026 | Conference Paper | LibreCat-ID: 64151
Witte C, Steinhoff L, Husemann K. Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being. In: 2026 AMA Winter Academic Conference Proceedings. ; 2026.
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2025 | Journal Article | LibreCat-ID: 60166
Schumann JH, Zimmermann J, Steinhoff L, Totzek D, van der Borgh M, Martin KD. Toward a multilayered framework of privacy-related decision-making in B2B. Journal of Business Research. 2025;190. doi:10.1016/j.jbusres.2025.115243
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2025 | Book Chapter | LibreCat-ID: 60173
Heyden L, Husemann-Kopetzky M, Brock C, Steinhoff L. Dynamische Preisgestaltungsstrategien und ihre Auswirkungen im E-Commerce. In: Digital Analytics im Dienstleistungsmanagement – Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle. Springer Fachmedien Wiesbaden; 2025. doi:10.1007/978-3-658-48325-8_20
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2025 | Conference Paper | LibreCat-ID: 63585
Alberternst B, Steinhoff L, Woisetschläger DM. Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty. In: 2025 AMA Winter Academic Conference Proceedings. ; 2025.
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2025 | Conference Paper | LibreCat-ID: 63584
Witte C, Steinhoff L. Unlocking Spiritual Value: Magical Experiences of Commercial Services. In: 2025 AMA Winter Academic Conference Proceedings. ; 2025.
LibreCat
2025 | Journal Article | LibreCat-ID: 59638
Steinhoff L, Kim JJ, Kanuri VK, Palmatier RW. Unintended Consequences of Selling B2B Digital Subscription Add-Ons for Customer Onboarding. Journal of the Academy of Marketing Science. 2025;53(5):1447-1481. doi:10.1007/s11747-025-01088-3
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2024 | Journal Article | LibreCat-ID: 53200
Ozuna E, Steinhoff L. “Look me in the eye, customer”: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions? Journal of Business Research. 2024;177. doi:10.1016/j.jbusres.2024.114582
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2023 | Journal Article | LibreCat-ID: 49157
Steinhoff L, Martin KD. Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces. Journal of Service Research. 2023;26(3):330-350. doi:10.1177/10946705221141925
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2023 | Conference Paper | LibreCat-ID: 50978
Küpper K, Garnefeld I, Steinhoff L. Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Journal Article | LibreCat-ID: 45720
Steinhoff L, Liu J (S. ), Li X, Palmatier RW. Customer Engagement in International Markets. Journal of International Marketing. 2023;31(1):1-31. doi:10.1177/1069031X221099211
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2023 | Conference Paper | LibreCat-ID: 50979
Ozuna E, Steinhoff L. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna E, Steinhoff L. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? In: 2023 AMA Winter Academic Conference Proceedings; 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst B, Giesler M, Steinhoff L, Eggert A. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. In: 2023 AMA Winter Academic Conference Proceedings; 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff L, Palmatier RW, Martin KD, et al. Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services. Journal of Service Management Research. 2022;6(1):2-27. doi: 10.5771/2511-8676-2022-1-2
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2022 | Conference Paper | LibreCat-ID: 45738
Becker M, Wiegand N, Steinhoff L, Baidina K. The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. In: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. ; 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46660
Böhm E, Eggert A, Garnefeld I, et al. Exploring the customer journey of voice commerce: A research agenda. SMR - Journal of Service Management Research. 2022;6(4):216-231.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst B, Steinhoff L, Eggert A, Giesler M. Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support. In: 2022 AMA Summer Academic Conference Proceedings, Chicago. ; 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: 2022 AMA Winter Academic Conference Proceedings, Las Vegas. ; 2022.
LibreCat
2021 | Journal Article | LibreCat-ID: 45724
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. Journal of the Academy of Marketing Science. 2021;49(2):350-373. doi:http://dx.doi.org/10.1007/s11747-020-00744-0
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