Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

50 Publications


2025 | Journal Article | LibreCat-ID: 59638
Steinhoff, Lena, Jisu J. Kim, Vamsi K. Kanuri, and Robert W. Palmatier. “Unintended Consequences of Selling B2B Digital Subscription Add-Ons for Customer Onboarding.” Journal of the Academy of Marketing Science, 2025. https://doi.org/10.1007/s11747-025-01088-3.
LibreCat | Files available | DOI
 

2025 | Journal Article | LibreCat-ID: 60166
Schumann, Jan H., Johanna Zimmermann, Lena Steinhoff, Dirk Totzek, Michel van der Borgh, and Kelly D. Martin. “Toward a Multilayered Framework of Privacy-Related Decision-Making in B2B.” Journal of Business Research 190 (2025). https://doi.org/10.1016/j.jbusres.2025.115243.
LibreCat | Files available | DOI
 

2025 | Journal Article | LibreCat-ID: 59637
Steinhoff, Lena, Jisu J. Kim, Vamsi K. Kanuri, and Robert W. Palmatier. “Unintended Consequences of Selling B2B Digital Subscription Add-Ons for Customer Onboarding.” Journal of the Academy of Marketing Science, 2025. https://doi.org/10.1007/s11747-025-01088-3.
LibreCat | DOI
 

2025 | Book Chapter | LibreCat-ID: 60173
Heyden, Lucas, Markus Husemann-Kopetzky, Christian Brock, and Lena Steinhoff. “Dynamische Preisgestaltungsstrategien und ihre Auswirkungen im E-Commerce.” In Digital Analytics im Dienstleistungsmanagement – Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle. Wiesbaden: Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48325-8_20.
LibreCat | Files available | DOI
 

2024 | Journal Article | LibreCat-ID: 53200
Ozuna, Edna, and Lena Steinhoff. “‘Look Me in the Eye, Customer’: How Do Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services Affect Customers’ Misbehavior Concealment Intentions?” Journal of Business Research 177 (2024). https://doi.org/10.1016/j.jbusres.2024.114582.
LibreCat | DOI
 

2023 | Journal Article | LibreCat-ID: 49157
Steinhoff, Lena, and Kelly D. Martin. “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces.” Journal of Service Research 26, no. 3 (2023): 330–50. https://doi.org/10.1177/10946705221141925.
LibreCat | DOI
 

2023 | Conference Paper | LibreCat-ID: 50978
Küpper, K., I. Garnefeld, and Lena Steinhoff. “Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
 

2023 | Conference Paper | LibreCat-ID: 50975
Alberternst, B., M. Giesler, and Lena Steinhoff. “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity.” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
 

2023 | Conference Paper | LibreCat-ID: 50979
Ozuna, Edna, and Lena Steinhoff. “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
 

2023 | Conference Paper | LibreCat-ID: 50977
Ozuna, Edna, and Lena Steinhoff. “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
 

2023 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, J. (S.) Liu, X. Li, and R. W. Palmatier. “Customer Engagement in International Markets.” Journal of International Marketing 31, no. 1 (2023): 1–31. https://doi.org/10.1177/1069031X221099211.
LibreCat | DOI
 

2022 | Journal Article | LibreCat-ID: 45721
Steinhoff, Lena, R. W. Palmatier, K. D. Martin, G. Fox, C. M. Henderson, J. K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, and C. M. Harmeling. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.” Journal of Service Management Research 6, no. 1 (2022): 2–27. https://doi.org/ 10.5771/2511-8676-2022-1-2.
LibreCat | DOI
 

2022 | Conference Paper | LibreCat-ID: 45737
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” In 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
 

2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
 

2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., N. Wiegand, Lena Steinhoff, and K. Baidina. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” In Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
 

2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” SMR - Journal of Service Management Research 6, no. 4 (2022): 216–31.
LibreCat
 

2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73. http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2021): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
LibreCat | DOI
 

Filters and Search Terms

(person=4336)

Search

Filter Publications

Display / Sort

Citation Style: Chicago

Export / Embed