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46 Publications
2024 | Journal Article | LibreCat-ID: 53200
E. Ozuna and L. Steinhoff, “‘Look me in the eye, customer’: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions?,” Journal of Business Research, vol. 177, Art. no. 114582, 2024, doi: 10.1016/j.jbusres.2024.114582.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 49157
L. Steinhoff and K. D. Martin, “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces,” Journal of Service Research, vol. 26, no. 3, pp. 330–350, 2023, doi: 10.1177/10946705221141925.
LibreCat
| DOI
2023 | Conference Paper | LibreCat-ID: 50978
K. Küpper, I. Garnefeld, and L. Steinhoff, “Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs,” 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
B. Alberternst, M. Giesler, and L. Steinhoff, “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity,” 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
E. Ozuna and L. Steinhoff, “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions,” 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
E. Ozuna and L. Steinhoff, “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?,” 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 46660
E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” Journal of Service Management, vol. 6, no. 4, pp. 216–231, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
L. Steinhoff et al., “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services,” Journal of Service Management Research, vol. 6, no. 1, pp. 2–27, 2022, doi: 10.5771/2511-8676-2022-1-2.
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” presented at the 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
L. Steinhoff, J. (S. ) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031X221099211.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer Inertia Marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2021, doi: http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2021, doi: 10.1007/s11747-020-00719-1.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and Challenges of Technology in Relationship Marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2021, doi: https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
L. Steinhoff and M. M. Zondag, “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” presented at the 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
K. D. Martin et al., “Data Privacy in Retail,” Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi: https://doi.org/10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: https://doi.org/10.1016/j.indmarman.2020.02.015.
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