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706 Publications
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
L. J. Michels, The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
M. Walter, Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
H. Korn, Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic relationships in the context of services for animal companions,” Journal of Business Research, no. 85, pp. 295--303, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
P. Fanasch and B. Frick, “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance,” Journal of Wine Economics, pp. 1–27, 2018.
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| Files available
| DOI
2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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