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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
S. Eisele and M. Schneider, “ Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. Engels, G. Maier, and E. Steffen, Eds. 2018, pp. 1–20.
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| Files available
2018 | Journal Article | LibreCat-ID: 45731
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
B. Krebs, M. Wehner, and R. Kabst, “Wer hat hier das Sagen?,” Personalmagazin, vol. 2, pp. 20–23, 2017.
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2017 | Journal Article | LibreCat-ID: 24379
B. Krebs, M. Wehner, and R. Kabst, “Nordeuropa hat´s nicht nötig,” Personalmagazin, vol. 2, pp. 24–25, 2017.
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