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570 Publications
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., Böhm, E., & Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., & Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, A., Wünderlich, N., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research, 18(2), 210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho, H., Eggert, A., Haas, A., & Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.
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