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727 Publications


2019 | Journal Article | LibreCat-ID: 45729
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
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2019 | Dissertation | LibreCat-ID: 49216
Radermacher, K. (2019). How corporate architecture affects job seekers. Experimental evidence of signal-based mechanism. Universitätsbibliothek.
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2019 | Journal Article | LibreCat-ID: 59798
Radermacher, K., & Tovote, D. (2019). Mein Büro - Dein Büro. Personlawirtschaft, 51–53.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, A. (2018). Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, L. J. (2018). The Segmentation of Video-On-Demand Consumers. Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, M. (2018). Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, H. (2018). Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., & Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, (85), 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, P., & Frick, B. (2018). What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics, 1–27. https://doi.org/10.1017/jwe.2018.28
LibreCat | Files available | DOI
 

2018 | Conference Paper | LibreCat-ID: 6199
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
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