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727 Publications


2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019}, pages={115–132} }
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2019 | Dissertation | LibreCat-ID: 49216
@book{Radermacher_2019, title={How corporate architecture affects job seekers. Experimental evidence of signal-based mechanism.}, publisher={Universitätsbibliothek}, author={Radermacher, Katharina}, year={2019} }
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2019 | Journal Article | LibreCat-ID: 59798
@article{Radermacher_Tovote_2019, title={Mein Büro - Dein Büro}, journal={Personlawirtschaft}, author={Radermacher, Katharina and Tovote, D.}, year={2019}, pages={51–53} }
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2018 | Mastersthesis | LibreCat-ID: 3313
@book{Maurer_2018, title={Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse}, publisher={Universität Paderborn}, author={Maurer, Alexandra}, year={2018} }
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2018 | Mastersthesis | LibreCat-ID: 3314
@book{Michels_2018, title={The Segmentation of Video-On-Demand Consumers}, publisher={Universität Paderborn}, author={Michels, Luisa Juliane}, year={2018} }
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2018 | Mastersthesis | LibreCat-ID: 3315
@book{Walter_2018, title={Sentiment Analysis of User-generated Ratings in the Sharing Economy }, publisher={Universität Paderborn}, author={Walter, Miriam}, year={2018} }
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2018 | Mastersthesis | LibreCat-ID: 3316
@book{Korn_2018, title={Restaurant reputation and meal prices: empricial evidence from the German restaurant industry}, publisher={Universität Paderborn}, author={Korn, Hanna}, year={2018} }
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2018 | Journal Article | LibreCat-ID: 3516
@article{Rötzmeier-Keuper_Hendricks_Wünderlich_Schmitz_2018, title={Triadic relationships in the context of services for animal companions}, number={85}, journal={Journal of Business Research}, publisher={Elsevier}, author={Rötzmeier-Keuper, Julia and Hendricks, Jennifer and Wünderlich, Nancy and Schmitz, Gertrud}, year={2018}, pages={295--303} }
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2018 | Journal Article | LibreCat-ID: 5772
@article{Fanasch_Frick_2018, title={What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance}, DOI={10.1017/jwe.2018.28}, journal={Journal of Wine Economics}, publisher={Cambridge University Press (CUP)}, author={Fanasch, Patrizia and Frick, Bernd}, year={2018}, pages={1–27} }
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2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
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