Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

712 Publications


2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, et al. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, vol. 17, no. 1, SAGE Publications, 2014, pp. 23–39, doi:10.1177/1094670513485823.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 4958
Schneider, Martin, and Andreas Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management, no. 1, 2014, pp. 312--328.
LibreCat
 

2014 | Journal Article | LibreCat-ID: 4957
Wozny, Caroline, and Martin Schneider. “A Matter of Degree: The Continuing Training Gap for Women in Europe.” Socio-Economic Review, no. 2, 2014, pp. 353--379.
LibreCat
 

2014 | Book | LibreCat-ID: 45719
Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler, 2014, doi:10.1007/978-3-658-06357-3.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., et al. “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?” Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 31–36, doi:10.5445/KSP/1000038784/04.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:10.5445/KSP/1000038784/16.
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., et al. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, Simon, et al. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.” Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013, doi:10.5465/ambpp.2013.11642abstract.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., et al. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., et al. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., et al. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, et al. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research, vol. 16, no. 1, SAGE Publications Sage CA: Los Angeles, CA, 2013, pp. 3–20.
LibreCat
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Citation Style: MLA

Export / Embed