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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
D. Woisetschläger, I. Garnefeld, and A. Eggert, “Can Successful Customer Acquisition Hurt the Existing Customer Base?,” in Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?,” in Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed. Wiesbaden: Springer Gabler, 2009.
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2009 | Misc | LibreCat-ID: 6114
R. Kabst, W. Thost, and R. Isidor, Vorteil Interim Management, vol. 2. 2009, pp. 20–22.
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2009 | Misc | LibreCat-ID: 6115
R. Kabst, R. Isidor, W. Thost, and H. Linné, Was zeichnet den erfolgreichen Interim Manager aus?, vol. 3. 2009, pp. 23–25.
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2009 | Misc | LibreCat-ID: 6116
R. Kabst, R. Isidor, W. Thost, and R. Nagel, Manager auf Zeit: Ignoriert oder akzeptiert?, vol. 6. 2009, pp. 3–6.
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2009 | Misc | LibreCat-ID: 6117
R. Kabst, S. Salow, and M. Baum, International Fachkräfte gewinnen, vol. 4. 2009, pp. 21–23.
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2009 | Misc | LibreCat-ID: 6118
R. Kabst, Editorial: Motivieren trotz Krise, vol. 6. 2009.
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2009 | Misc | LibreCat-ID: 6119
R. Kabst, Editorial: Zukunft sichern, vol. 3. 2009.
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2009 | Book | LibreCat-ID: 6137
R. Kabst, A. Giardini, and M. C. Wehner, International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management.” München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
R. Kabst and A. Giardini, “Ausgewählte Stichwörter zum internationalen Personalmanagement,” in Vahlens großes Personal Lexikon, C. Scholz, Ed. München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
R. Kabst, A. Giardini, and M. C. Wehner, “Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung,” in International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management,” R. Kabst, Ed. München/Mehring, 2009, pp. 5–10.
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2009 | Book Chapter | LibreCat-ID: 6162
C. Schwens and R. Kabst, “Das Lernverhalten früh internationalisierender Unternehmen: ein konzeptioneller Analyserahmen. ,” in Internationale Unternehmensführung - Entscheidungsfelder und politische Aspekte. , R. Moser, Ed. Wiesbaden: Deutscher Universität-Verlag, 2009, pp. 101–112.
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2009 | Book Chapter | LibreCat-ID: 6163
R. Kabst and A. Giardini, “Die deutsche Cranet-Erhebung 2005: Empirische Befunde und Ergebnisbericht,” in International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management,” R. Kabst, Ed. München/Mehring, 2009, pp. 11–57.
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2009 | Conference Paper | LibreCat-ID: 6328
M. Baum, C. Schwens, and R. Kabst, “A typology of international new ventures: Empirical evidence from high technology industries.,” 2009.
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2009 | Conference Paper | LibreCat-ID: 6329
F. B. Zapkau, H. Steinmetz, C. Schwens, and R. Kabst, “Determinanten der Gründungsintention – Eine empirische Analyse unter Einbeziehung der Theory of Planned Behaviour [Determinants of the founding intention – An empirical analysis based on the theory of planned behavior],” 2009.
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