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706 Publications
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational Approach.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services - A Configurational Approach.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H, Nancy Wünderlich, and Marcus S Zimmer. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review 64, no. 2 (2012): 141–65.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H, Nancy Wünderlich, and Florian Wangenheim. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation 32, no. 2 (2012): 133–43.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, Holger, C Schwens, M Wehner, and Rüdiger Kabst. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely 64, no. 1 (2012): 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst, Rüdiger, and M Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely 64, no. 3 (2012): 3.
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2012 | Book | LibreCat-ID: 6138
Weber, W, and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed. Wiesbaden, 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M, C Schwens, and R Kabst. “Determinants of Different Types of Born Globals.” In Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, 36–45. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd., 2012.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R, C Schwens, and R Kabst. “Die Messung von Joint-Venture Erfolg.” In Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 193–205, 2012.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M, Holger Steinmetz, R Isidor, and Rüdiger Kabst. “Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell,” 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, Rüdiger. “Endogeneity in the Behavioral Sciences: An Illustration with Real Data.” Amsterdam, 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M C, A Giardini, and Rüdiger Kabst. “Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?” University of Limerick, Ireland, 2012.
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