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706 Publications
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational Approach.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services - A Configurational Approach.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H, Nancy Wünderlich, and Marcus S Zimmer. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review 64, no. 2 (2012): 141–65.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H, Nancy Wünderlich, and Florian Wangenheim. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation 32, no. 2 (2012): 133–43.
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2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, Holger, C Schwens, M Wehner, and Rüdiger Kabst. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely 64, no. 1 (2012): 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst, Rüdiger, and M Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely 64, no. 3 (2012): 3.
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2012 | Book | LibreCat-ID: 6138
Weber, W, and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed. Wiesbaden, 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M, C Schwens, and R Kabst. “Determinants of Different Types of Born Globals.” In Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, 36–45. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd., 2012.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R, C Schwens, and R Kabst. “Die Messung von Joint-Venture Erfolg.” In Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 193–205, 2012.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M, Holger Steinmetz, R Isidor, and Rüdiger Kabst. “Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell,” 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, Rüdiger. “Endogeneity in the Behavioral Sciences: An Illustration with Real Data.” Amsterdam, 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M C, A Giardini, and Rüdiger Kabst. “Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?” University of Limerick, Ireland, 2012.
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2012 | Journal Article | LibreCat-ID: 4835
Frick, Bernd, Miguel Ángel Malo Ocaña, Pilar Garcia Martinez, and Martin Schneider. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1 (2012): 12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, J{\ Henseler, and Sabine Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2 (2012): 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, Alexander Haas, Andreas Eggert, and Wolfgang Ulaga. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1 (2012): 174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Baum, M, L Gsell, and Rüdiger Kabst. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB). 72, no. 3 (2012): 235–53.
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2012 | Journal Article | LibreCat-ID: 5496
Baum, M, and Rüdiger Kabst. “ Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB). 3 (2012): 117–42.
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2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B, C Schwens, and Rüdiger Kabst. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS). 42, no. 5 (2012): 458–76.
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2012 | Journal Article | LibreCat-ID: 5498
Eberz, L M, M Baum, and Rüdiger Kabst. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP). 26, no. 1 (2012): 5–29.
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2012 | Journal Article | LibreCat-ID: 5508
Wehner, M C, Rüdiger Kabst, M Meifert, and L M Cunz. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 9 (2012): 913–33.
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2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S, and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS). 9, no. 3 (2012): 328–42.
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2012 | Journal Article | LibreCat-ID: 5512
Frese, M, A Bausch, P Schmidt, A Rauch, and Rüdiger Kabst. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. 8, no. 1 (2012): 1–62.
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2012 | Journal Article | LibreCat-ID: 5515
Wehner, M C, A Giardini, and Rüdiger Kabst. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management. 51, no. 4 (2012): 601–23.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche, J, C Schwens, and Rüdiger Kabst. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 3 (2012): 143–65.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor, R, C Schwens, Rüdiger Kabst, and F Hornung. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB). 82, no. 5 (2012): 539–83.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, R Isidor, and N Bäuerle. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods 6, no. 1 (2012): 61–75.
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess. Vol. 63(4). Personalquartely, 2011.
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2011 | Misc | LibreCat-ID: 6106
Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6). Personal, 2011.
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2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin. Vol. 4. Personalmagazin, 2011.
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