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706 Publications
2013 | Conference Paper | LibreCat-ID: 45749
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
2013 | Working Paper | LibreCat-ID: 45756
Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
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J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
LibreCat
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
2012 | Journal Article | LibreCat-ID: 6102
Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.
LibreCat
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.
2012 | Journal Article | LibreCat-ID: 6103
Editorial: Employer Branding: Strategie, Instrumente, Umsetzung
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
LibreCat
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
2012 | Book | LibreCat-ID: 6138
Einführung in die Betriebswirtschaftslehre
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.
LibreCat
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.
2012 | Book Chapter | LibreCat-ID: 6148
Determinants of Different Types of Born Globals.
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.
LibreCat
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.
2012 | Book Chapter | LibreCat-ID: 6149
Die Messung von Joint-Venture Erfolg
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.
LibreCat
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.
2012 | Conference Paper | LibreCat-ID: 6275
Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell
M. Schneid, H. Steinmetz, R. Isidor, R. Kabst, in: 2012.
LibreCat
M. Schneid, H. Steinmetz, R. Isidor, R. Kabst, in: 2012.
2012 | Conference Paper | LibreCat-ID: 6277
Endogeneity in the behavioral sciences: An illustration with real data
R. Kabst, in: Amsterdam, 2012.
LibreCat
R. Kabst, in: Amsterdam, 2012.
2012 | Conference Paper | LibreCat-ID: 6281
Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.
LibreCat
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.