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724 Publications
2019 | Book Chapter | LibreCat-ID: 18906
M. Schneider, “Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. W. Maier, G. Engels, and E. Steffen, Eds. Springer, 2019, pp. 303–322.
LibreCat
2019 | Dissertation | LibreCat-ID: 49216
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 13246
M. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
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2019 | Journal Article | LibreCat-ID: 13244
M. R. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45729
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
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| DOI
2018 | Mastersthesis | LibreCat-ID: 3313
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3314
L. J. Michels, The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3315
M. Walter, Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3316
H. Korn, Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 3516
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic relationships in the context of services for animal companions,” Journal of Business Research, no. 85, pp. 295--303, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
P. Fanasch and B. Frick, “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance,” Journal of Wine Economics, pp. 1–27, 2018.
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2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 4952
M. Purrmann and N. Wünderlich, “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers,” in Proceedings of the 2018 Frontiers in Service Conference, Austin, USA.
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