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724 Publications
2014 | Journal Article | LibreCat-ID: 5463
S. Strohmeier and R. Kabst, “Configurations of e-HRM - An Empirical Exploration.,” Employee Relations., vol. 36, no. 4, pp. 333–353, 2014.
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2014 | Journal Article | LibreCat-ID: 5778
W. Schnedler and C. Vanberg, “Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior,” European Economic Review, 2014.
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2014 | Journal Article | LibreCat-ID: 4958
M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, no. 1, pp. 312--328, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4957
C. Wozny and M. Schneider, “A matter of degree: the continuing training gap for women in Europe,” Socio-Economic Review, no. 2, pp. 353--379, 2014.
LibreCat
2014 | Book Chapter | LibreCat-ID: 45735
A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
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| DOI
2014 | Book Chapter | LibreCat-ID: 45736
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
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| DOI
2014 | Working Paper | LibreCat-ID: 45755
C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
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| Files available
2014 | Conference Paper | LibreCat-ID: 46695
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” presented at the 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46693
E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution crafting capability: A knowledge-based perspective,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications of Industrial Service Strategies,” Journal of Service Research, vol. 17, no. 1, pp. 23–39, 2014, doi: 10.1177/1094670513485823.
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| DOI
2013 | Conference Paper | LibreCat-ID: 7732
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute or complement product innovations? The case of German industrial firms,” in Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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