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706 Publications
2013 | Journal Article | LibreCat-ID: 5464
M. Baum, C. Schwens, and R. Kabst, “International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization.,” International Small Business Journal (ISBJ)., vol. 31, no. 5, pp. 534–560, 2013.
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2013 | Journal Article | LibreCat-ID: 5465
M. Baum and R. Kabst, “Conjoint implications on job preferences: The moderating role of involvement.,” International Journal of Human Resource Management (IJHRM)., vol. 24, no. 7, pp. 1393–1417, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5478
M. Baum and R. Kabst, “How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary.,” Journal of World Business (JWB)., vol. 48, no. 2, pp. 175–185, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5484
I. Haus, H. Steinmetz, R. Isidor, and R. Kabst, “Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.,” International Journal of Gender and Entrepreneurship (IJGE), vol. 5, no. 2, pp. 130–156, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
H. Steinmetz, “Analyzing observed composite differences across groups: Is partial measurement invariance enough?,” European Journal of Research Methods for the Behavioral and Social Sciences., vol. 9, no. 1, pp. 1–12, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46697
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 4944
M. Schneider, “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. ,” in Macht und Employment Relations , R. O. Heiko Hoßfeld, Ed. 2013.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended Service Encounters,” Journal of Service Management, vol. 24, no. 1, pp. 64–81, 2013, doi: http://dx.doi.org/10.1108/09564231311304198.
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
T. Ritter and A. Eggert, “Dispersion of Market Activities: A Configurational Approach,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with Industrial Services - A Configurational Approach,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’ Profitability with Customer Referral Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
H. Evanschitzky, F. v Wangenheim, and N. Wünderlich, “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.,” Journal of Retailing, vol. 88, no. 3, pp. 356–366, 2012.
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