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724 Publications
2012 | Journal Article | LibreCat-ID: 4854
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets,” Industrial Marketing Management, no. 1, pp. 174--185, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
M. Baum, L. Gsell, and R. Kabst, “Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz.,” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, pp. 235–253, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
M. Baum and R. Kabst, “ Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen.,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 3, pp. 117–142, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
B. Maekelburger, C. Schwens, and R. Kabst, “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.,” Journal of International Business Studies (JIBS)., vol. 42, no. 5, pp. 458–476, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
L. M. Eberz, M. Baum, and R. Kabst, “Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess.,” Zeitschrift für Personalforschung (ZfP)., vol. 26, no. 1, pp. 5–29, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
M. C. Wehner, R. Kabst, M. Meifert, and L. M. Cunz, “Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm?,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 9, pp. 913–933, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
S. Strohmeier and R. Kabst, “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.,” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, pp. 328–342, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
M. Frese, A. Bausch, P. Schmidt, A. Rauch, and R. Kabst, “Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice.,” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, pp. 1–62, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
M. C. Wehner, A. Giardini, and R. Kabst, “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.,” Human Resource Management., vol. 51, no. 4, pp. 601–623, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
J. Eiche, C. Schwens, and R. Kabst, “Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. ,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 3, pp. 143–165, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
R. Isidor, C. Schwens, R. Kabst, and F. Hornung, “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 5, pp. 539–583, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
H. Steinmetz, R. Isidor, and N. Bäuerle, “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.,” Survey Research Methods, vol. 6, no. 1, pp. 61–75, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award),” presented at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat