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706 Publications
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 5719
N. Wünderlich, J. H. Schumann, F. v Wangenheim, and H. H. Holzmüller, “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.,” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, pp. 977–1001, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6104
M. C. Wehner, R. Kabst, and P. M. Kötter, Ausgewogener Prozess, vol. 63(4). 2011, pp. 22–24.
LibreCat
2011 | Misc | LibreCat-ID: 6106
M. C. Wehner and R. Kabst, Bewerber wertschätzen, vol. 63(6). 2011, pp. 22–24.
LibreCat
2011 | Misc | LibreCat-ID: 6107
R. Kabst, M. Meifert, and M. C. Wehner, Eine vergessene Disziplin, vol. 4. 2011, pp. 38–40.
LibreCat
2011 | Misc | LibreCat-ID: 6108
R. Kabst, Editorial: Mitarbeiter führen: Ein alter Hut?, vol. 3. 2011.
LibreCat
2011 | Book Chapter | LibreCat-ID: 6151
B. Maekelburger, C. Schwens, and R. Kabst, “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics,” in Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., A. Verbeke, A. T. Tavares-Lehmann, and R. Van Tulder, Eds. Emerald Group Publishing Ltd., 2011, pp. 21–49.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6282
R. Isidor, H. Steinmetz, and R. Kabst, “Beschäftigungsformen und OCB: der moderierende Einfluss von Arbeitszufriedenheit,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6289
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, and H. Weber, “Der Einfluss bio-demographischer und aufgabenorientierter Diversität auf die Leistung von Teams: Eine Metaanalyse.,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6292
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, and A. Diehl, “Age diversity and team outcomes: A quantitative review. ,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6294
M. Baum, M. Schaefer, and R. Kabst, “Advertisement-Image congruity in the recruitment context,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6295
M. C. Wehner, A. Giardini, and R. Kabst, “Applicant reactions to outsourcing of the recruitment: Does corporate image compensate for negative applicant reactions?,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6296
M. C. Wehner, R. Kabst, M. Meifert, and L. M. Cunz, “Der Personalverantwortliche als „Strategic Architect“: Persönliche Einstellung oder subjektive Norm?,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6297
F. Deutscher, C. Schwens, F. B. Zapkau, and R. Kabst, “Die komplementäre Wirkung von unternehmerischer Orientierung, Marktorientierung und Lernorientierung auf den Unternehmenserfolg junger Technologieunternehmen,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6302
F. B. Zapkau, C. Schwens, H. Steinmetz, and R. Kabst, “Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An empirical Analysis based on the Theory of Planned Behavior,” 2011.
LibreCat