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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière B, Bowen D, Andreassen TW, et al. Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In: Proceedings of QUIS 2017. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.
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2016 | Journal Article | LibreCat-ID: 5700
Voss C, Perks H, Sousa R, Witell L, Wünderlich N. Reflections on Context in Service Research. Journal of Service Management. 2016;27(1):30-36.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of business Research. 2016;69(7):2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich N, Heinonen K, Ostrom AL, et al. Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing. 2015;29(6/7):442-447.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson A, Aksoy L, Brady MK, et al. Conducting Service Research that Matters. Journal of Services Marketing. 2015;29(6/7):425-429.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer A, Wünderlich N, Von Wangenheim F. The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly. 2015;39(1):177-200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters. 2015;26(2):127-139.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In: Proceedings of the 39th Annual Macromarketing Conference. ; 2014.
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