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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
@inproceedings{Teßmer_Olsson_Gustafsson_Wünderlich_2017, title={How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}, booktitle={Proceedings of the 2017 Frontiers in Service Conference}, author={Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}, year={2017} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5328
@inproceedings{Larivière_Bowen_Andreassen_Kunz_Sirianni_Voss_Wünderlich_De Keyser_2017, title={Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.}, booktitle={Proceedings of QUIS 2017}, author={Larivière, Bart and Bowen, David and Andreassen, Tor W and Kunz, Werner and Sirianni, Nancy J and Voss, Chris and Wünderlich, Nancy and De Keyser, Arne}, year={2017} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 5329
@inproceedings{Becker-Özcamlica_Teßmer_Wünderlich_2017, title={Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.}, booktitle={Proceedings of the 2017 Winter Marketing Educators’ Conference}, author={Becker-Özcamlica, Hürrem and Teßmer, Isabel and Wünderlich, Nancy}, year={2017} }
LibreCat
2016 | Journal Article | LibreCat-ID: 5700
@article{Voss_Perks_Sousa_Witell_Wünderlich_2016, title={Reflections on Context in Service Research.}, volume={27}, number={1}, journal={Journal of Service Management}, publisher={Emerald Group Publishing Limited}, author={Voss, Chris and Perks, Helen and Sousa, Rui and Witell, Lars and Wünderlich, Nancy}, year={2016}, pages={30–36} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4951
@article{Paluch_Wünderlich_2016, title={Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.}, volume={69}, number={7}, journal={Journal of business Research}, publisher={Elsevier}, author={Paluch, Stefanie and Wünderlich, Nancy}, year={2016}, pages={2424--2431} }
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
@article{Wünderlich_Heinonen_Ostrom_Patricio_Sousa_Voss_Lemmink_2015, title={Futurizing” Smart Service: Implications for Service Researchers and Managers.}, volume={29}, number={6/7}, journal={Journal of Services Marketing}, publisher={Emerald Group Publishing Limited}, author={Wünderlich, Nancy and Heinonen, Kristina and Ostrom, Amy L and Patricio, Lia and Sousa, Rui and Voss, Chris and Lemmink, Jos}, year={2015}, pages={442–447} }
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
@article{Gustafsson_Aksoy_Brady_McColl-Kennedy_Sirianni_Witell_Wünderlich_2015, title={Conducting Service Research that Matters.}, volume={29}, number={6/7}, journal={Journal of Services Marketing}, publisher={Emerald Group Publishing Limited}, author={Gustafsson, Anders and Aksoy, Lerzan and Brady, Michael K and McColl-Kennedy, Janet R and Sirianni, Nancy J and Witell, Lars and Wünderlich, Nancy}, year={2015}, pages={425–429} }
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
@article{Scherer_Wünderlich_Von Wangenheim_2015, title={The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.}, volume={39}, number={1}, journal={MIS Quarterly}, publisher={MIS RC}, author={Scherer, Anne and Wünderlich, Nancy and Von Wangenheim, Florian}, year={2015}, pages={177–200} }
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
@article{Breugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015, title={Advancing Research on Loyalty Programs: A Future Research Agenda.}, volume={26}, number={2}, journal={Marketing Letters}, publisher={Springer}, author={Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy}, year={2015}, pages={127–139} }
LibreCat
2014 | Conference Abstract | LibreCat-ID: 3538
@inproceedings{Rötzmeier-Keuper_Wünderlich_2014, title={Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability}, booktitle={ Proceedings of the 39th Annual Macromarketing Conference}, author={Rötzmeier-Keuper, Julia and Wünderlich, Nancy}, year={2014} }
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