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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, I., Olsson, M., Gustafsson, A., & Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C., … De Keyser, A. (2017). Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In Proceedings of QUIS 2017. Porto, Portugal.
LibreCat
2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, H., Teßmer, I., & Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.
LibreCat
2016 | Journal Article | LibreCat-ID: 5700
Voss, C., Perks, H., Sousa, R., Witell, L., & Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.
LibreCat
2016 | Journal Article | LibreCat-ID: 4951
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., & Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, A., Wünderlich, N., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
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