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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” In Proceedings of QUIS 2017, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, Hürrem, Isabel Teßmer, and Nancy Wünderlich. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” In Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2016 | Journal Article | LibreCat-ID: 5700
Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich. “Reflections on Context in Service Research.” Journal of Service Management 27, no. 1 (2016): 30–36.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, and Jos Lemmink. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing 29, no. 6/7 (2015): 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In Proceedings of the 39th Annual Macromarketing Conference, 2014.
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