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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances
I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
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I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
2017 | Conference Paper | LibreCat-ID: 5328
Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.
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B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.
2017 | Conference Paper | LibreCat-ID: 5329
Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
LibreCat
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
2016 | Journal Article | LibreCat-ID: 5700
Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
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C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
2016 | Journal Article | LibreCat-ID: 4951
Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
LibreCat
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
2015 | Journal Article | LibreCat-ID: 5701
Futurizing” Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
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N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
2015 | Journal Article | LibreCat-ID: 5703
Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
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A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
2015 | Journal Article | LibreCat-ID: 5704
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
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A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
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E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
2014 | Conference Abstract | LibreCat-ID: 3538
Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
2014 | Conference Abstract | LibreCat-ID: 3541
Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
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J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
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N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
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H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
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J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
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J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
2011 | Journal Article | LibreCat-ID: 5719
Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.
N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
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N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
2010 | Book (Editor) | LibreCat-ID: 5720
Geschäftsmodelle in virtuellen Spielwelten
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
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S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
2009 | Book | LibreCat-ID: 5721
Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.
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N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.