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3429 Publications
2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5682 | 
Meer, Hermann de, Michael Diener, Ralph Herkenhöner, Markus Kucera, Michael Niedermeier, Andreas Reisser, Guido Schryen, Michael Vetter, Thomas Waas, and Emrah Yasasin. “Sicherheitsherausforderungen in Hochverteilten Systemen.” PIK - Praxis Der Informationsverarbeitung Und Kommunikation 36, no. 3 (2013): 153–59.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
LibreCat
2013 | Journal Article | LibreCat-ID: 6101
Kabst, Rüdiger, and M C Wehner. “Editorial: Internationales Personalmanagement: Den Kulturellen Kontext Gestalten.” PERSONALquartely 65, no. 4 (2013): 34–39.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6147
Weber, P, and Rüdiger Kabst. “Unterstützung von Kommunalverwaltung Bei Bürgerbeteiligung.” In Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, edited by Hermann Hill, 145–52. Baden-Baden: Nomos, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 6166 |
Wex, Felix, and Guido Schryen. “Effektiver Einsatz von Rettungskräften Bei Naturkatastrophen - Modelle Und Verfahren Zur Entscheidungsunterstützung.” Blick in Die Wissenschaft, no. 28 (2013): 27–32.
LibreCat
| Files available
2013 | Conference Paper | LibreCat-ID: 6271
Weber, H, M Wehner, and Rüdiger Kabst. “Institutional Determinants of Work-Family Practices: An International Comparative Examination. ,” 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S, M Wehner, M Baum, and Rüdiger Kabst. “HR-Praktiken Und Innovation: Wie Können Wissens- Und Technologievorsprünge Im Unternehmen Generiert Werden?,” 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R, M Wehner, C Li, and Rüdiger Kabst. “Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany,” 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6448
Kremer, H.-Hugo. “Kompetenzorientierte Lehrerbildung - Zur Gestaltung des Praxissemesters in wirtschaftspädagogischen Studiengängen.” In Standardization, professionalizationn and the measurements, edited by X. Feng, J. Rützel, and H.-H. Kremer, 51–71. Shanghai, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6449
Kremer, H.-Hugo. “Social Media: Potenziale und Herausforderungen für die berufliche Bildung.” In Standardization, professionalization and the measurements, edited by X. Feng, J. Rützel, and H.-H. Kremer, 151–71. Shanghai, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6450
Kremer, H.-Hugo, and A. Zoyke. “Forschung in Innovationsarenen: Individuelle Förderung als Herausforderung in der Bildungsarbeit in der Ausbildungsvorbereitung an Berufskollegs.” In Facetten berufs- und wirtschaftspädagogischer Forschung. Grundlagen - Herausfoderungen - Perspektiven, edited by G. Niedermair, 359–82. Linz, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6452
Beutner, Marc, H.-Hugo Kremer, and A. Zoyke. “Exploring Personalized Learning in the Context of the Transition System, Vol. 2. Opladen.” In Transitions in Vocational Education, Research in Vocational Education, edited by J. Seifried and E. Wuttke. Berlin, Farmington Hills, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6454
Kremer, H.-Hugo. “Berufsbildung im Übergang - Kompetenzentwicklung in der Ausbildungsvorbereitung .” In Kompetenzentwicklung in unterschiedlichen Lernkulturen, edited by S. Seufert and C. Metzger, 357–73. Paderborn, 2013.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6455
Kremer, H.-Hugo. “Social Media: Potentials and Challenges for Vocational Education.” In From Diagnostics to Learning Success. Proceedings in Vocational Education and Training, edited by K. Beck and O. Zlatkin-Troitschanskaia. Rotterdam, 2013.
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