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43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
@inproceedings{Küpper_Garnefeld_Steinhoff_2023, place={Odense}, title={Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Küpper, K. and Garnefeld, I. and Steinhoff, Lena}, year={2023} }
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2023 | Conference Paper | LibreCat-ID: 50975
@inproceedings{Alberternst_Giesler_Steinhoff_2023, place={Nashville}, title={The Consumerization of Care: How Capitalism Is Co-Opting Solidarity}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Alberternst, B. and Giesler, M. and Steinhoff, Lena}, year={2023} }
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2023 | Conference Paper | LibreCat-ID: 50979
@inproceedings{Ozuna_Steinhoff_2023, place={Odense}, title={Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
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2023 | Conference Paper | LibreCat-ID: 50977
@inproceedings{Ozuna_Steinhoff_2023, place={Nashville}, title={Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
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2022 | Journal Article | LibreCat-ID: 45721
@article{Steinhoff_Palmatier_Martin_Fox_Henderson_Saint Clair_Yan_Lee_Perko_Harmeling_2022, title={Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services}, volume={6}, DOI={ 10.5771/2511-8676-2022-1-2}, number={1}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Palmatier, R. W. and Martin, K. D. and Fox, G. and Henderson, C. M. and Saint Clair, J. K. and Yan, S. and Lee, J.-Y. and Perko, T. and Harmeling, C. M.}, year={2022}, pages={2–27} }
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| DOI
2022 | Conference Paper | LibreCat-ID: 45737
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2022, title={Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support}, booktitle={2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2022} }
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2022 | Conference Paper | LibreCat-ID: 45739
@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }
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2022 | Conference Paper | LibreCat-ID: 45738
@inproceedings{Becker_Wiegand_Steinhoff_Baidina_2022, title={The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}, booktitle={Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}, author={Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}, year={2022} }
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2022 | Journal Article | LibreCat-ID: 45720
@article{Steinhoff_Liu_Li_Palmatier_2022, title={Customer Engagement in International Markets}, volume={31}, DOI={10.1177/1069031X221099211}, number={1}, journal={Journal of International Marketing}, author={Steinhoff, Lena and Liu, J. (S.) and Li, X. and Palmatier, R. W.}, year={2022}, pages={1–31} }
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| DOI
2021 | Journal Article | LibreCat-ID: 45724
@article{Henderson_Steinhoff_Harmeling_Palmatier_2021, title={Customer Inertia Marketing}, volume={49}, DOI={http://dx.doi.org/10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, author={Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}, year={2021}, pages={350–373} }
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| DOI
2021 | Journal Article | LibreCat-ID: 45725
@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }
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| DOI
2021 | Journal Article | LibreCat-ID: 45722
@article{Steinhoff_Palmatier_2021, title={Commentary: Opportunities and Challenges of Technology in Relationship Marketing}, volume={29}, DOI={https://doi.org/10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={111–117} }
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| DOI
2021 | Journal Article | LibreCat-ID: 45723
@article{Steinhoff_Zondag_2021, title={Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, author={Steinhoff, Lena and Zondag, M. M.}, year={2021}, pages={70–82} }
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| DOI
2021 | Conference Paper | LibreCat-ID: 45741
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2021, title={Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}, booktitle={2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2021} }
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2021 | Conference Paper | LibreCat-ID: 45740
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
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2020 | Journal Article | LibreCat-ID: 45726
@article{Martin_Kim_Palmatier_Steinhoff_Stewart_Walker_Wang_Weaven_2020, title={Data Privacy in Retail}, volume={96}, DOI={https://doi.org/10.1016/j.jretai.2020.08.003}, number={4}, journal={Journal of Retailing}, author={Martin, K. D. and Kim, J. J. and Palmatier, R. W. and Steinhoff, Lena and Stewart, D. W. and Walker, B. A. and Wang, Y. and Weaven, S. K.}, year={2020}, pages={474–489} }
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| DOI
2020 | Journal Article | LibreCat-ID: 45727
@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}, volume={87}, DOI={https://doi.org/10.1016/j.indmarman.2020.02.015}, journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }
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| DOI
2020 | Journal Article | LibreCat-ID: 45728
@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and Managing Customer Value Propositions: Introduction to the Special Issue}, volume={87}, DOI={http://dx.doi.org/10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, author={Eggert, A. and Frow, P. and Payne, A. and Steinhoff, Lena}, year={2020}, pages={242–243} }
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| DOI
2020 | Conference Paper | LibreCat-ID: 45742
@inproceedings{Reimer_Steinhoff_Leyer_2020, title={“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing}, booktitle={2020 Winter AMA Conference Proceedings, San Diego}, author={Reimer, T. and Steinhoff, Lena and Leyer, M.}, year={2020} }
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2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2019}, pages={115–132} }
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| DOI
2019 | Book | LibreCat-ID: 45718
@book{Palmatier_Steinhoff_2019, place={New York and Abingdon}, title={Relationship Marketing in the Digital Age}, DOI={https://doi.org/10.4324/9781315143583}, publisher={Routledge Taylor & Francis Group}, author={Palmatier, R. W. and Steinhoff, Lena}, year={2019} }
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online Relationship Marketing}, volume={47}, DOI={https://doi.org/10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}, year={2019}, pages={369–393} }
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
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2018 | Journal Article | LibreCat-ID: 45731
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, C. and Eggert, A.}, year={2018}, pages={22–35} }
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }
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2018 | Conference Paper | LibreCat-ID: 45744
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2018} }
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2017 | Conference Paper | LibreCat-ID: 45746
@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2017} }
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2016 | Journal Article | LibreCat-ID: 45732
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, C. and Steinhoff, Lena and Eggert, A.}, year={2016} }
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2016 | Working Paper | LibreCat-ID: 45754
@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}, year={2016}, pages={16–121} }
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| Files available
2015 | Journal Article | LibreCat-ID: 45733
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}, volume={18}, DOI={10.1177/1094670514566797}, number={2}, journal={Journal of Service Research}, author={Eggert, A. and Steinhoff, Lena and Garnefeld, I.}, year={2015}, pages={210–228} }
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| DOI
2015 | Conference Paper | LibreCat-ID: 45748
@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2015} }
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2014 | Book | LibreCat-ID: 45719
@book{Steinhoff_2014, place={Wiesbaden}, title={Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, DOI={10.1007/978-3-658-06357-3}, publisher={Springer Gabler}, author={Steinhoff, Lena}, year={2014} }
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| DOI
2014 | Book Chapter | LibreCat-ID: 45735
@inbook{Eggert_Garnefeld_Steinhoff_2014, place={Karlsruhe}, title={How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}, DOI={10.5445/KSP/1000038784/04}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={31–36} }
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| DOI
2014 | Book Chapter | LibreCat-ID: 45736
@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }
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| DOI
2014 | Working Paper | LibreCat-ID: 45755
@book{Henderson_Steinhoff_Palmatier_2014, title={Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.}, author={Henderson, C. M. and Steinhoff, Lena and Palmatier, R. W.}, year={2014}, pages={14–121} }
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, DOI={http://dx.doi.org/10.1108/09564231311304198}, number={1}, journal={Journal of Service Management}, author={Garnefeld, I. and Steinhoff, Lena}, year={2013}, pages={64–81} }
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013} }
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2013 | Working Paper | LibreCat-ID: 45756
@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }
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| Files available
2012 | Conference Paper | LibreCat-ID: 45750
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
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2012 | Conference Paper | LibreCat-ID: 45751
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
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2011 | Conference Paper | LibreCat-ID: 45752
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
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2011 | Conference Paper | LibreCat-ID: 45753
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Hunter, G. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
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