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43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
K. Küpper, I. Garnefeld, and L. Steinhoff, “Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50975
B. Alberternst, M. Giesler, and L. Steinhoff, “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50979
E. Ozuna and L. Steinhoff, “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50977
E. Ozuna and L. Steinhoff, “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?,” 2023.
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2022 | Journal Article | LibreCat-ID: 45721
L. Steinhoff et al., “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services,” Journal of Service Management Research, vol. 6, no. 1, pp. 2–27, 2022, doi: 10.5771/2511-8676-2022-1-2.
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2022 | Conference Paper | LibreCat-ID: 45737
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” presented at the 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
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2022 | Conference Paper | LibreCat-ID: 45739
I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
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2022 | Conference Paper | LibreCat-ID: 45738
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
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2022 | Journal Article | LibreCat-ID: 45720
L. Steinhoff, J. (S. ) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031X221099211.
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| DOI
2021 | Journal Article | LibreCat-ID: 45724
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer Inertia Marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2021, doi: http://dx.doi.org/10.1007/s11747-020-00744-0.
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2021 | Journal Article | LibreCat-ID: 45725
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2021, doi: 10.1007/s11747-020-00719-1.
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2021 | Journal Article | LibreCat-ID: 45722
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and Challenges of Technology in Relationship Marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2021, doi: https://doi.org/10.1016/j.ausmj.2020.07.003.
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2021 | Journal Article | LibreCat-ID: 45723
L. Steinhoff and M. M. Zondag, “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
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| DOI
2021 | Conference Paper | LibreCat-ID: 45741
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” presented at the 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
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2021 | Conference Paper | LibreCat-ID: 45740
B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
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2020 | Journal Article | LibreCat-ID: 45726
K. D. Martin et al., “Data Privacy in Retail,” Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi: https://doi.org/10.1016/j.jretai.2020.08.003.
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| DOI
2020 | Journal Article | LibreCat-ID: 45727
A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: https://doi.org/10.1016/j.indmarman.2020.02.015.
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| DOI
2020 | Journal Article | LibreCat-ID: 45728
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
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| DOI
2020 | Conference Paper | LibreCat-ID: 45742
T. Reimer, L. Steinhoff, and M. Leyer, “‘Dear Stranger, This Looks Good on You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing,” presented at the 2020 Winter AMA Conference Proceedings, San Diego, 2020.
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2019 | Journal Article | LibreCat-ID: 45729
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
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2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Journal Article | LibreCat-ID: 45731
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Conference Paper | LibreCat-ID: 45746
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Journal Article | LibreCat-ID: 45732
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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2016 | Working Paper | LibreCat-ID: 45754
L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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| Files available
2015 | Journal Article | LibreCat-ID: 45733
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs,” Journal of Service Research, vol. 18, no. 2, pp. 210–228, 2015, doi: 10.1177/1094670514566797.
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2015 | Conference Paper | LibreCat-ID: 45748
A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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2014 | Book Chapter | LibreCat-ID: 45735
A. Eggert, I. Garnefeld, and L. Steinhoff, “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 31–36.
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2014 | Book Chapter | LibreCat-ID: 45736
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
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2014 | Working Paper | LibreCat-ID: 45755
C. M. Henderson, L. Steinhoff, and R. W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series. 2014, pp. 14–121.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended Service Encounters,” Journal of Service Management, vol. 24, no. 1, pp. 64–81, 2013, doi: http://dx.doi.org/10.1108/09564231311304198.
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2013 | Conference Paper | LibreCat-ID: 45749
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” presented at the Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
L. Steinhoff and R. W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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| Files available
2012 | Conference Paper | LibreCat-ID: 45750
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 45752
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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