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46 Publications


2021 | Journal Article | LibreCat-ID: 41338
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 41337
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 48514
Narratives in entrepreneurial ecosystems: drivers of effectuation versus causation
S. Hubner-Benz, F. Most, J. Wirtz, C. Auer, Small Business Economics 59 (2021) 211–242.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 41299
An emerging theory of loyalty program dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 41310
Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 41308
Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
LibreCat | DOI
 

2020 | Journal Article | LibreCat-ID: 45586
Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis
M. Kesternich, A. Löschel, A. Ziegler, Environmental Economics and Policy Studies 23 (2020) 309–331.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 41294
Online relationship marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 35756
The network ROI
G. Khan, M. Mohaisen, M. Trier, Internet Research 30 (2019) 631–652.
LibreCat | DOI
 

2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat | DOI
 

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