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46 Publications
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2021 | Journal Article | LibreCat-ID: 41338
Salonen A, Terho H, Böhm E, Virtanen A, Rajala R. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science. 2021;49(1):139-163. doi:10.1007/s11747-020-00729-z
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48514
Hubner-Benz S, Most F, Wirtz J, Auer C. Narratives in entrepreneurial ecosystems: drivers of effectuation versus causation. Small Business Economics. 2021;59(1):211-242. doi:10.1007/s11187-021-00531-3
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal. 2020;29(2):111-117. doi:10.1016/j.ausmj.2020.07.003
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45586
Kesternich M, Löschel A, Ziegler A. Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis. Environmental Economics and Policy Studies. 2020;23(2):309-331. doi:10.1007/s10018-020-00289-0
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online relationship marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 35756
Khan G, Mohaisen M, Trier M. The network ROI. Internet Research. 2019;30(2):631-652. doi:10.1108/intr-07-2018-0346
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
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- 3 (current)
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