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46 Publications
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2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, Harri Terho, Eva Böhm, Ari Virtanen, and Risto Rajala. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 139–63. https://doi.org/10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48514
Hubner-Benz, Sylvia, Fabian Most, Jochen Wirtz, and Christine Auer. “Narratives in Entrepreneurial Ecosystems: Drivers of Effectuation versus Causation.” Small Business Economics 59, no. 1 (2021): 211–42. https://doi.org/10.1007/s11187-021-00531-3.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat
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2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
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2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
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2020 | Journal Article | LibreCat-ID: 45586
Kesternich, Martin, Andreas Löschel, and Andreas Ziegler. “Negotiating Weights for Burden Sharing Rules in International Climate Negotiations: An Empirical Analysis.” Environmental Economics and Policy Studies 23, no. 2 (2020): 309–31. https://doi.org/10.1007/s10018-020-00289-0.
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2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
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2019 | Journal Article | LibreCat-ID: 35756
Khan, Gohar, Manar Mohaisen, and Matthias Trier. “The Network ROI.” Internet Research 30, no. 2 (2019): 631–52. https://doi.org/10.1108/intr-07-2018-0346.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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