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46 Publications
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2021 | Journal Article | LibreCat-ID: 41338
@article{Salonen_Terho_Böhm_Virtanen_Rajala_2021, title={Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions}, volume={49}, DOI={10.1007/s11747-020-00729-z}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Salonen, Anna and Terho, Harri and Böhm, Eva and Virtanen, Ari and Rajala, Risto}, year={2021}, pages={139–163} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
@article{Garnefeld_Krah_Böhm_Gremler_2021, title={Online reviews generated through product testing: can more favorable reviews be enticed with free products?}, volume={49}, DOI={10.1007/s11747-021-00770-6}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Krah, Tabea and Böhm, Eva and Gremler, Dwayne D.}, year={2021}, pages={703–722} }
LibreCat
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2021 | Journal Article | LibreCat-ID: 48514
@article{Hubner-Benz_Most_Wirtz_Auer_2021, title={Narratives in entrepreneurial ecosystems: drivers of effectuation versus causation}, volume={59}, DOI={10.1007/s11187-021-00531-3}, number={1}, journal={Small Business Economics}, publisher={Springer Science and Business Media LLC}, author={Hubner-Benz, Sylvia and Most, Fabian and Wirtz, Jochen and Auer, Christine}, year={2021}, pages={211–242} }
LibreCat
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2020 | Journal Article | LibreCat-ID: 41299
@article{Kim_Steinhoff_Palmatier_2020, title={An emerging theory of loyalty program dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Kim, Jisu J. and Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={71–95} }
LibreCat
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2020 | Journal Article | LibreCat-ID: 41310
@article{Henderson_Steinhoff_Harmeling_Palmatier_2020, title={Customer inertia marketing}, volume={49}, DOI={10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Henderson, Conor M. and Steinhoff, Lena and Harmeling, Colleen M. and Palmatier, Robert W.}, year={2020}, pages={350–373} }
LibreCat
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2020 | Journal Article | LibreCat-ID: 41308
@article{Steinhoff_Palmatier_2020, title={Commentary: Opportunities and challenges of technology in relationship marketing}, volume={29}, DOI={10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, publisher={SAGE Publications}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={111–117} }
LibreCat
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2020 | Journal Article | LibreCat-ID: 45586
@article{Kesternich_Löschel_Ziegler_2020, title={Negotiating weights for burden sharing rules in international climate negotiations: an empirical analysis}, volume={23}, DOI={10.1007/s10018-020-00289-0}, number={2}, journal={Environmental Economics and Policy Studies}, publisher={Springer Science and Business Media LLC}, author={Kesternich, Martin and Löschel, Andreas and Ziegler, Andreas}, year={2020}, pages={309–331} }
LibreCat
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2019 | Journal Article | LibreCat-ID: 41294
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online relationship marketing}, volume={47}, DOI={10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Steinhoff, Lena and Arli, Denni and Weaven, Scott and Kozlenkova, Irina V.}, year={2019}, pages={369–393} }
LibreCat
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2019 | Journal Article | LibreCat-ID: 35756
@article{Khan_Mohaisen_Trier_2019, title={The network ROI}, volume={30}, DOI={10.1108/intr-07-2018-0346}, number={2}, journal={Internet Research}, publisher={Emerald}, author={Khan, Gohar and Mohaisen, Manar and Trier, Matthias}, year={2019}, pages={631–652} }
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
@article{Garnefeld_Eggert_Husemann-Kopetzky_Böhm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, DOI={10.1007/s11747-019-00653-x}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Böhm, Eva}, year={2019}, pages={595–616} }
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