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1906 Publications
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Conference (Editor) | LibreCat-ID: 7761
Weskamp , Christoph , Thomas John , Dennis Kundisch , Alexander Teetz, and Mirko Rose, eds. Towards a Simulation-Based Approach for Evaluating Business Models for the Electric Vehicle Market. Proceedings of the European Electric Vehicle Congress (EEVC). Brussels, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8064
Pittke, Fabian, Benjamin Nagel, Gregor Engels, and Jan Mendling. “Linguistic Consistency of Goal Models.” In Proceedings of the 19th International EMMSAD Conference. Springer, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8065
Fazal-Baqaie, Masud, Christian Gerth, and Gregor Engels. “Breathing Life into Situational Software Engineering Methods.” In In Proceedings of the 15th International Conference of Product Focused Software Development and Process Improvement (PROFES 2014), 8892:281–84. Springer, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8066
Fazal-Baqaie, Masud, Stefan Sauer, and Torsten Heuft. “Agile Entwicklung Mit On- Und Offshore-Partnern – Methodenverbesserung in Der Praxis.” In Proceedings of Projektmanagement Und Vorgehensmodelle 2014, 59–69. Lecture Notes in Informatics (LNI). GI, Köllen Druck+Verlag GmbH, Bonn, 2014.
LibreCat
2014 | Report | LibreCat-ID: 8224
Arifulina, Svetlana, Marie Christin Platenius, Christian Gerth, Steffen Becker, Gregor Engels, and Wilhelm Schäfer. Configuration of Specification Language and Matching for Services in On-The-Fly Computing. Heinz Nixdorf Institute, University of Paderborn, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 5672 | 
Rauchecker, Gerhard, Emrah Yasasin, and Guido Schryen. “A Decision Support System for IT Security Incident Management.” In 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
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