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1906 Publications
2014 | Conference Paper | LibreCat-ID: 7728
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” in Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Conference (Editor) | LibreCat-ID: 7761
C. Weskamp , T. John , D. Kundisch , A. Teetz, and M. Rose, Eds., Towards a Simulation-based Approach for Evaluating Business Models for the Electric Vehicle Market. Brussels, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8064
F. Pittke, B. Nagel, G. Engels, and J. Mendling, “Linguistic Consistency of Goal Models,” in Proceedings of the 19th International EMMSAD Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8065
M. Fazal-Baqaie, C. Gerth, and G. Engels, “Breathing Life into Situational Software Engineering Methods,” in In Proceedings of the 15th International Conference of Product Focused Software Development and Process Improvement (PROFES 2014), 2014, vol. 8892, pp. 281–284.
LibreCat
2014 | Conference Paper | LibreCat-ID: 8066
M. Fazal-Baqaie, S. Sauer, and T. Heuft, “Agile Entwicklung mit On- und Offshore-Partnern – Methodenverbesserung in der Praxis,” in Proceedings of Projektmanagement und Vorgehensmodelle 2014, 2014, pp. 59–69.
LibreCat
2014 | Report | LibreCat-ID: 8224
S. Arifulina, M. Christin Platenius, C. Gerth, S. Becker, G. Engels, and W. Schäfer, Configuration of Specification Language and Matching for Services in On-The-Fly Computing. Heinz Nixdorf Institute, University of Paderborn, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 5672 | 
G. Rauchecker, E. Yasasin, and G. Schryen, “A Decision Support System for IT Security Incident Management,” in 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
LibreCat
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