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1906 Publications
2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
LibreCat
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
LibreCat
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
2014 | Conference (Editor) | LibreCat-ID: 7761
Towards a Simulation-based Approach for Evaluating Business Models for the Electric Vehicle Market
C. Weskamp , T. John , D. Kundisch , A. Teetz, M. Rose, eds., Towards a Simulation-Based Approach for Evaluating Business Models for the Electric Vehicle Market, Brussels, 2014.
LibreCat
C. Weskamp , T. John , D. Kundisch , A. Teetz, M. Rose, eds., Towards a Simulation-Based Approach for Evaluating Business Models for the Electric Vehicle Market, Brussels, 2014.
2014 | Conference Paper | LibreCat-ID: 8064
Linguistic Consistency of Goal Models
F. Pittke, B. Nagel, G. Engels, J. Mendling, in: Proceedings of the 19th International EMMSAD Conference, Springer, 2014.
LibreCat
F. Pittke, B. Nagel, G. Engels, J. Mendling, in: Proceedings of the 19th International EMMSAD Conference, Springer, 2014.
2014 | Conference Paper | LibreCat-ID: 8065
Breathing Life into Situational Software Engineering Methods
M. Fazal-Baqaie, C. Gerth, G. Engels, in: In Proceedings of the 15th International Conference of Product Focused Software Development and Process Improvement (PROFES 2014), Springer, 2014, pp. 281–284.
LibreCat
M. Fazal-Baqaie, C. Gerth, G. Engels, in: In Proceedings of the 15th International Conference of Product Focused Software Development and Process Improvement (PROFES 2014), Springer, 2014, pp. 281–284.
2014 | Conference Paper | LibreCat-ID: 8066
Agile Entwicklung mit On- und Offshore-Partnern – Methodenverbesserung in der Praxis
M. Fazal-Baqaie, S. Sauer, T. Heuft, in: Proceedings of Projektmanagement Und Vorgehensmodelle 2014, GI, Köllen Druck+Verlag GmbH, Bonn, 2014, pp. 59–69.
LibreCat
M. Fazal-Baqaie, S. Sauer, T. Heuft, in: Proceedings of Projektmanagement Und Vorgehensmodelle 2014, GI, Köllen Druck+Verlag GmbH, Bonn, 2014, pp. 59–69.
2014 | Report | LibreCat-ID: 8224
Configuration of Specification Language and Matching for Services in On-The-Fly Computing
S. Arifulina, M. Christin Platenius, C. Gerth, S. Becker, G. Engels, W. Schäfer, Configuration of Specification Language and Matching for Services in On-The-Fly Computing, Heinz Nixdorf Institute, University of Paderborn, 2014.
LibreCat
S. Arifulina, M. Christin Platenius, C. Gerth, S. Becker, G. Engels, W. Schäfer, Configuration of Specification Language and Matching for Services in On-The-Fly Computing, Heinz Nixdorf Institute, University of Paderborn, 2014.
2014 | Conference Paper | LibreCat-ID: 5672 |
A Decision Support System for IT Security Incident Management
G. Rauchecker, E. Yasasin, G. Schryen, in: 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
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G. Rauchecker, E. Yasasin, G. Schryen, in: 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.