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46 Publications
2024 | Journal Article | LibreCat-ID: 53200
Ozuna, Edna, and Lena Steinhoff. “‘Look Me in the Eye, Customer’: How Do Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services Affect Customers’ Misbehavior Concealment Intentions?” Journal of Business Research, vol. 177, 114582, Elsevier BV, 2024, doi:10.1016/j.jbusres.2024.114582.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 49157
Steinhoff, Lena, and Kelly D. Martin. “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces.” Journal of Service Research, vol. 26, no. 3, SAGE Publications, 2023, pp. 330–50, doi:10.1177/10946705221141925.
LibreCat
| DOI
2023 | Conference Paper | LibreCat-ID: 50978
Küpper, K., et al. Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst, B., et al. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna, Edna, and Lena Steinhoff. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna, Edna, and Lena Steinhoff. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, et al. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management, vol. 6, no. 4, 2022, pp. 216–31.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff, Lena, et al. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.” Journal of Service Management Research, vol. 6, no. 1, 2022, pp. 2–27, doi: 10.5771/2511-8676-2022-1-2.
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst, B., et al. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, et al. “Customer Engagement in International Markets.” Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, 2021, pp. 350–73, doi:http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, 2021, pp. 111–17, doi:https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., et al. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin, K. D., et al. “Data Privacy in Retail.” Journal of Retailing, vol. 96, no. 4, 2020, pp. 474–89, doi:https://doi.org/10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne, A., et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management, vol. 87, 2020, pp. 244–55, doi:https://doi.org/10.1016/j.indmarman.2020.02.015.
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| DOI