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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.
2018 | Conference Paper | LibreCat-ID: 46676
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.
2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat
| DOI
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
2018 | Book Chapter | LibreCat-ID: 4946
Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
LibreCat
| Files available
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
2018 | Book Chapter | LibreCat-ID: 4928
Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
LibreCat
| DOI
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat
| DOI
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
2017 | Journal Article | LibreCat-ID: 24378
Wer hat hier das Sagen?
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.
LibreCat
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.
2017 | Journal Article | LibreCat-ID: 24379
Nordeuropa hat´s nicht nötig
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.
LibreCat
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.