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550 Publications


2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler, Wendelin. “Playing Hard to Get: An Economic Rationale for Crowding out of Intrinsically Motivated Behavior (with C. Vanberg).” European Economic Review, 2014.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, Behnud, et al. “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, no. 8, Elsevier, 2014, pp. 814–22, doi:10.1016/j.jval.2014.08.2669.
LibreCat | Files available | DOI
 

2014 | Journal Article | LibreCat-ID: 4850
Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1, 2014, pp. 23--39.
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