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706 Publications
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, et al. “Customer Engagement in International Markets.” Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 51210
Tuisku, Outi, et al. “Assistant Nurses and Orientation to Care Robot Use in Three European Countries.” Behaviour & Information Technology, vol. 42, no. 6, Informa UK Limited, 2022, pp. 758–74, doi:10.1080/0144929x.2022.2042736.
LibreCat
| DOI
2021 | Dissertation | LibreCat-ID: 24886
van Straaten, Dirk. Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics. 2021, doi:10.17619/UNIPB/1-1189 .
LibreCat
| DOI
2021 | Book Chapter | LibreCat-ID: 24371
Krebs, Benjamin, and Marius Claus Wehner. “The Relationship between Talent Management and Individual and Organizational Performance.” The Routledge Companion to Talent Management, edited by Ibraiz Tarique, Routledge, 2021, pp. 539–55.
LibreCat
2021 | Journal Article | LibreCat-ID: 21289
Kaimann, Daniel, et al. “‘I Will Survive’: Online Streaming and the Chart Survival of Music Tracks.” Managerial and Decision Economics, vol. 42, no. 1, 2021, pp. 3–20, doi:10.1002/mde.3226.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 46670
Harrmann, L., et al. “Exploring the Paths towards Service Growth in Manufacturing Companies.” 2021 AMA Winter Academic Conference, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, et al. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2021, pp. 139–63, doi:10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI
2021 | Book Chapter | LibreCat-ID: 24375
Wach, Bernhard, et al. “HR-Manager Als Intrapreneure.” HR-Trends 2021, edited by K. Schwuchow and J. Gutmann, Haufe-Lexware, 2021.
LibreCat
2021 | Book Chapter | LibreCat-ID: 42778
Öhlschläger, Claudia, and Martin Schneider. “Passivität Als Widerstand Gegen Die Macht Der Verhältnisse? Melvilles Bartleby, the Scrivener Aus Literaturwissenschaftlicher Und Ökonomischer Perspektive.” Komparatistik Heute, Brill | Fink, 2021, pp. 159–73, doi:10.30965/9783846766088_009.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 24456 | 
Rohlfing, Katharina J., et al. “Explanation as a Social Practice: Toward a Conceptual Framework for the Social Design of AI Systems.” IEEE Transactions on Cognitive and Developmental Systems, vol. 13, no. 3, 2021, pp. 717–28, doi:10.1109/tcds.2020.3044366.
LibreCat
| Files available
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, 2021, pp. 350–73, doi:http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, 2021, pp. 111–17, doi:https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., et al. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” Journal of Service Management, vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:10.1108/JOSM-03-2020-0066.
LibreCat
| DOI