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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
S. Eisele and M. Schneider, “ Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. Engels, G. Maier, and E. Steffen, Eds. 2018, pp. 1–20.
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| Files available
2018 | Journal Article | LibreCat-ID: 45731
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
B. Krebs, M. Wehner, and R. Kabst, “Wer hat hier das Sagen?,” Personalmagazin, vol. 2, pp. 20–23, 2017.
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2017 | Journal Article | LibreCat-ID: 24379
B. Krebs, M. Wehner, and R. Kabst, “Nordeuropa hat´s nicht nötig,” Personalmagazin, vol. 2, pp. 24–25, 2017.
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2017 | Journal Article | LibreCat-ID: 24380
H. Rauterberg and B. Krebs, “Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.,” Personalführung, vol. 5, pp. 28–33, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 3307
B. Frick and D. Kaimann, “The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets,” Applied Economics Letters, vol. 24, no. 17, pp. 1237–1240, 2017.
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| Files available
| DOI
2017 | Conference Paper | LibreCat-ID: 3537
J. Rötzmeier-Keuper and N. Wünderlich, “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.,” in Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, 2017.
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2017 | Conference Paper | LibreCat-ID: 115
M.-C. Jakobs, J. Krämer, D. van Straaten, and T. Lettmann, “Certification Matters for Service Markets,” in The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.
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| Files available
2017 | Conference Paper | LibreCat-ID: 20493
B. P. Krebs, “Talent management and workforce performance: The too-much-potential-talent-effect. ,” presented at the Academy of Management Annual Meeting , Atlanta, USA, 2017.
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2017 | Dissertation | LibreCat-ID: 4674
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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| Files available
2017 | Journal Article | LibreCat-ID: 4836
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, pp. 42--55, 2017.
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2017 | Journal Article | LibreCat-ID: 4837
A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” Journal of the Academy of Marketing Science, no. 4, pp. 467--489, 2017.
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2017 | Journal Article | LibreCat-ID: 4838
A. Eggert, E. Boehm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, no. 3, pp. 476--498, 2017.
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