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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, Simon, and Martin Schneider. “ Personalwirtschaft.” In Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Gregor Engels, Gunter Maier, and Eckhard Steffen, 1–20, 2018.
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| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider, Martin. “Digitalization of Production, Human Capital, and Organizational Capital.” In The Impact of Digitalization in the Workplace, edited by Christian Harteis, 39--52, 2018. https://doi.org/10.1007/978-3-319-63257-5_4.
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| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, C. Witte, and A. Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Lena Steinhoff, and C. Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Wer Hat Hier Das Sagen?” Personalmagazin 2 (2017): 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Nordeuropa Hat´s Nicht Nötig.” Personalmagazin 2 (2017): 24–25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg, Hannah, and Benjamin Krebs. “Cranet Survey 2015/2016 - Stand Der HR-Digitalisierung.” Personalführung 5 (2017): 28–33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick, Bernd, and Daniel Kaimann. “The Impact of Customer Reviews and Advertisement Efforts on the Performance of Experience Goods in Electronic Markets.” Applied Economics Letters 24, no. 17 (2017): 1237–40. https://doi.org/10.1080/13504851.2016.1270399.
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| Files available
| DOI
2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
LibreCat
2017 | Conference Paper | LibreCat-ID: 115
Jakobs, Marie-Christine, Julia Krämer, Dirk van Straaten, and Theodor Lettmann. “Certification Matters for Service Markets.” In The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), edited by Thomas Prinz Marcelo De Barros, Janusz Klink,Tadeus Uhl, 7–12, 2017.
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| Files available
2017 | Book Chapter | LibreCat-ID: 21130
Thommes, Kirsten. “Managementpraktiken in KMU.” In Controlling Für Kleine Und Mittlere Unternehmen, edited by David Müller, 2nd ed., 367–92. Berlin, Boston: De Gruyter, 2017. https://doi.org/10.1515/9783110517163-015.
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| DOI
2017 | Conference Paper | LibreCat-ID: 20493
Krebs, Benjamin Philipp. “Talent Management and Workforce Performance: The Too-Much-Potential-Talent-Effect. ,” 2017.
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2017 | Dissertation | LibreCat-ID: 4674
Rose, Anica. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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| Files available
2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4 (2017): 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, Eva Boehm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3 (2017): 476--498.
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