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704 Publications


2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
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2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
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2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
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2012 | Journal Article | LibreCat-ID: 6102
Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Editorial: Employer Branding: Strategie, Instrumente, Umsetzung
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
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2012 | Book | LibreCat-ID: 6138
Einführung in die Betriebswirtschaftslehre
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Determinants of Different Types of Born Globals.
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.
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2012 | Book Chapter | LibreCat-ID: 6149
Die Messung von Joint-Venture Erfolg
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.
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2012 | Conference Paper | LibreCat-ID: 6275 LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6277 LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6281
Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.
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2012 | Journal Article | LibreCat-ID: 4835
The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle
B. Frick, M.Á.M. Ocaña, P.G. Martinez, M. Schneider, Estudios de Economia Aplicada (2012) 12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz.
M. Baum, L. Gsell, R. Kabst, Die Betriebswirtschaft (ZfB). 72 (2012) 235–253.
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2012 | Journal Article | LibreCat-ID: 5496 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5497 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5498
Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess.
L.M. Eberz, M. Baum, R. Kabst, Zeitschrift Für Personalforschung (ZfP). 26 (2012) 5–29.
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2012 | Journal Article | LibreCat-ID: 5508
Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm?
M.C. Wehner, R. Kabst, M. Meifert, L.M. Cunz, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 913–933.
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2012 | Journal Article | LibreCat-ID: 5510
Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.
S. Strohmeier, R. Kabst, International Journal of Business Information Systems (IJBIS). 9 (2012) 328–342.
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2012 | Journal Article | LibreCat-ID: 5512
Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice.
M. Frese, A. Bausch, P. Schmidt, A. Rauch, R. Kabst, Foundations and Trends in Entrepreneurship. 8 (2012) 1–62.
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2012 | Journal Article | LibreCat-ID: 5515
Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management. 51 (2012) 601–623.
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2012 | Journal Article | LibreCat-ID: 5516 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5518
Internationaler Joint Venture Erfolg: Eine Meta-Analyse.
R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 539–583.
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2012 | Journal Article | LibreCat-ID: 5519
Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.
H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
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2012 | Conference Paper | LibreCat-ID: 46698
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2012 | Conference Paper | LibreCat-ID: 45750
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.
N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Ausgewogener Prozess
M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011.
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2011 | Misc | LibreCat-ID: 6106
Bewerber wertschätzen
M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011.
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2011 | Misc | LibreCat-ID: 6107
Eine vergessene Disziplin
R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011.
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2011 | Misc | LibreCat-ID: 6108
Editorial: Mitarbeiter führen: Ein alter Hut?
R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics
B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann, R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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