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536 Publications


2015 | Journal Article | LibreCat-ID: 5455 LibreCat
 

2015 | Conference Paper | LibreCat-ID: 7723
Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Working Paper | LibreCat-ID: 21132
Cooperation in Diverse Teams: The Role of Temporary Group Membership
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
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2015 | Journal Article | LibreCat-ID: 288 LibreCat | Files available | DOI
 

2015 | Journal Article | LibreCat-ID: 5153
History as a Source of Competitive Advantages
K. Thommes, S. Oertel, Scandinavian Management Journal 31 (2015) 549–560.
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2015 | Journal Article | LibreCat-ID: 4871 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5704
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
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2015 | Journal Article | LibreCat-ID: 5449 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5451
Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.
S. Wolf, B.E. Weißenberger, M.C. Wehner, R. Kabst, Journal of Accounting & Organizational Change. (2015).
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2015 | Journal Article | LibreCat-ID: 5456
Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management. (2015).
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2015 | Conference Paper | LibreCat-ID: 7724
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Mastersthesis | LibreCat-ID: 3309
Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
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2015 | Journal Article | LibreCat-ID: 228 LibreCat | Files available | DOI
 

2015 | Journal Article | LibreCat-ID: 4959 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
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2015 | Journal Article | LibreCat-ID: 5445 LibreCat
 

2015 | Journal Article | LibreCat-ID: 5452
Interim Management Utilization, Firm Flexibility and its Impact on Firm Performance.
R. Isidor, C. Schwens, R. Kabst, International Journal of Human Resources Development and Management. (2015).
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2015 | Journal Article | LibreCat-ID: 5457 LibreCat
 

2015 | Book Chapter | LibreCat-ID: 4943
Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
LibreCat | DOI
 

2015 | Journal Article | LibreCat-ID: 4847
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
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