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722 Publications
2019 | Dissertation | LibreCat-ID: 49216
Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen, Universitätsbibliothek, 2019.
LibreCat
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen, Universitätsbibliothek, 2019.
2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
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M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat
| DOI
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat
| DOI
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat
| DOI
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
LibreCat
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
LibreCat
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
LibreCat
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
2018 | Journal Article | LibreCat-ID: 5772
What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
LibreCat
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| DOI
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2018).
2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
2018 | Conference Paper | LibreCat-ID: 4952
Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
LibreCat
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
2018 | Journal Article | LibreCat-ID: 4965
Group (Re-) formation in public good games: The tale of the bad apple?
C. Grund, C. Harbring, K. Thommes, Journal of Economic Behavior \& Organization (2018) 306--319.
LibreCat
C. Grund, C. Harbring, K. Thommes, Journal of Economic Behavior \& Organization (2018) 306--319.