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704 Publications
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
LibreCat
| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, S., & Schneider, M. (2018). Personalwirtschaft. In G. Engels, G. Maier, & E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten (pp. 1–20).
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| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider, M. (2018). Digitalization of Production, Human Capital, and Organizational Capital. In C. Harteis (Ed.), The Impact of Digitalization in the Workplace (pp. 39--52). https://doi.org/10.1007/978-3-319-63257-5_4
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs, B., Wehner, M., & Kabst, R. (2017). Wer hat hier das Sagen? Personalmagazin, 2, 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs, B., Wehner, M., & Kabst, R. (2017). Nordeuropa hat´s nicht nötig. Personalmagazin, 2, 24–25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg, H., & Krebs, B. (2017). Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung, 5, 28–33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick, B., & Kaimann, D. (2017). The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters, 24(17), 1237–1240. https://doi.org/10.1080/13504851.2016.1270399
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| DOI
2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, J., & Wünderlich, N. (2017). How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
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2017 | Conference Paper | LibreCat-ID: 115
Jakobs, M.-C., Krämer, J., van Straaten, D., & Lettmann, T. (2017). Certification Matters for Service Markets. In T. P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION) (pp. 7–12).
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| Files available
2017 | Book Chapter | LibreCat-ID: 21130
Thommes, K. (2017). Managementpraktiken in KMU. In D. Müller (Ed.), Controlling für kleine und mittlere Unternehmen (2nd ed., pp. 367–392). Berlin, Boston: De Gruyter. https://doi.org/10.1515/9783110517163-015
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| DOI
2017 | Conference Paper | LibreCat-ID: 20493
Krebs, B. P. (2017). Talent management and workforce performance: The too-much-potential-talent-effect. . Academy of Management Annual Meeting , Atlanta, USA.
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2017 | Dissertation | LibreCat-ID: 4674
Rose, A. (2017). The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn.
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| Files available
2017 | Journal Article | LibreCat-ID: 4836
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, A., Boehm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm, E., Eggert, A., & Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
Helm, S., Günter, B., & Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4933
Wangenheim, F. v, Wünderlich, N. V., & Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.
LibreCat
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_2
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, S., Günter, B., & Eggert, A. (2017). Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In Kundenwert (pp. 3–34). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_1
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4947
Wangenheim, F. v, Wünderlich, N., & Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.
LibreCat
2017 | Journal Article | LibreCat-ID: 4949
Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C., … De Keyser, A. (2017). “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research, (79), 238--246.
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2017 | Conference Paper | LibreCat-ID: 4955
Wünderlich, N., & Paluch, S. (2017). A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In Proceedings of the 38th International Conference on Information Systems (ICIS 2017). Seoul, Korea.
LibreCat
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, I., Olsson, M., Gustafsson, A., & Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
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2017 | Journal Article | LibreCat-ID: 4966
Grund, C., & Thommes, K. (2017). The Role of Contract Types for Employees’ Public Service Motivation. Schmalenbach Business Review, (4), 377--398.
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2017 | Conference Paper | LibreCat-ID: 4987
Klabuhn, J., & Thommes, K. (2017). Age diversity and its effects on team performance. In Academy of Management Proceedings (p. 15119).
LibreCat
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, I., Boehm, E., & Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Kundenwert (pp. 599--624).
LibreCat
2017 | Conference Paper | LibreCat-ID: 5328
Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C., … De Keyser, A. (2017). Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In Proceedings of QUIS 2017. Porto, Portugal.
LibreCat
2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, H., Teßmer, I., & Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I., Boehm, E., & Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C., Boehm, E., & Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure?
LibreCat
2017 | Report | LibreCat-ID: 1057
Sürücü, O., Mir Djawadi, B., & Brangewitz, S. (2017). Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn.
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| Files available
2017 | Journal Article | LibreCat-ID: 1062
Frick, B., Gergaud, O., & Winter, P. (2017). The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry. Gastronomy and Tourism, 2(4), 259-271(13). https://doi.org/10.3727/216929717X15046207899410
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| Files available
| DOI
2017 | Conference Paper | LibreCat-ID: 1095 | 
John, T., Feldotto, M., Hemsen, P., Klingsieck, K., Kundisch, D., & Langendorf, M. (2017). Towards a Lean Approach for Gamifying Education. In Proceedings of the 25th European Conference on Information Systems (ECIS) (pp. 2970–2979).
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2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld, I., Böhm, E., & Feider, L. (2017). Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award). 2017 AMA Winter Academic Conference, Orlando, FL. 2017 AMA Winter Academic Conference, Orlando, FL.
LibreCat
2017 | Conference Paper | LibreCat-ID: 46680
Cramer, C., Böhm, E., & Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure? 2017 AMA Winter Academic Conference, Orlando, FL. 2017 AMA Winter Academic Conference, Orlando, FL.
LibreCat
2017 | Journal Article | LibreCat-ID: 46638
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 66, 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46639
Eggert, A., Böhm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, 28(3), 476–498. https://doi.org/10.1108/josm-11-2016-0306
LibreCat
| DOI
2017 | Book (Editor) | LibreCat-ID: 4954
Riach, J., Morbitzer, A., & Koeberer, M. (Eds.). (2017). Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition). Klett Verlag.
LibreCat
2017 | Journal Article | LibreCat-ID: 4932
Schneider, M., & Flore, J. (2017). Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity. The International Journal of Human Resource Management, 1–17. https://doi.org/10.1080/09585192.2017.1308413
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4930
Radermacher, K., Schneider, M., Iseke, A., & Tebbe, T. (2017). Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management, 1, 71--93.
LibreCat
2017 | Journal Article | LibreCat-ID: 4926
Radermacher, K., & Schneider, M. (2017). Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. . PERSONALquaterly, 10–16.
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2017 | Journal Article | LibreCat-ID: 4934
Schneider, M., & Flore, J. (2017). Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. . PERSONALquaterly, 45–53.
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| Files available
2017 | Journal Article | LibreCat-ID: 4953
Radermacher, K., Schneider, M., Iseke, A., & Tebbe, T. (2017). Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management, 1, 71--93.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.
LibreCat
2016 | Bachelorsthesis | LibreCat-ID: 3308
Breuer, R. (2016). Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn.
LibreCat
2016 | Mastersthesis | LibreCat-ID: 3311
Amedick, M. (2016). Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn.
LibreCat
2016 | Journal Article | LibreCat-ID: 3318
Melnikov, V., Hüllermeier, E., Kaimann, D., Frick, B., & Gupta, Pritha . (2016). Pairwise versus Pointwise Ranking: A Case Study. Schedae Informaticae, 25. https://doi.org/10.4467/20838476si.16.006.6187
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| Files available
| DOI
2016 | Journal Article | LibreCat-ID: 5700
Voss, C., Perks, H., Sousa, R., Witell, L., & Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.
LibreCat
2016 | Journal Article | LibreCat-ID: 5775
Li, X., & Peeters, R. (2016). “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” . “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” .
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| Files available
2016 | Journal Article | LibreCat-ID: 4839
Steiner, M., Eggert, A., Ulaga, W., & Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
Boehm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (1–2), 128--149.
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, S. M., & Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Fahr, R. (2016). Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol. 4.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
LibreCat
2016 | Journal Article | LibreCat-ID: 4967
Born, M., Akkerman, A., & Thommes, K. (2016). Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization. Social Science Research, 58--72.
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2016 | Conference Paper | LibreCat-ID: 4988
Thommes, K., & Oertel, S. (2016). Elements of Organizational Identity and the Role of a Firm’s History. In Academy of Management Proceedings (p. 13754).
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes, K. (2016). Entrepreneurial activity-The impact of childhood. In Academy of Management Proceedings (p. 13740).
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., Böhm, E., & Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., Backhaus, C., Eggert, A., & Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In 2016 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2016 | Journal Article | LibreCat-ID: 5151
Oertel, S., Thommes, K., & Walgenbach, P. (2016). Shadows of the past: The effect of communist heritage on employee consultation. ILR Review, 69(3), 683–713.
LibreCat
2016 | Journal Article | LibreCat-ID: 5152
Thommes, K., Oertel, S., & Walgenbach, P. (2016). Organizational Failure in the Aftermath of Institutional Upheaval. Organization Studies, 37(8), 1067–1087.
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2016 | Conference Paper | LibreCat-ID: 46684
Böhm, E., Backhaus, C., Eggert, A., & Pitsis, T. (2016). Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. 2016 AMA Winter Academic Conference, Las Vegas, NV. 2016 AMA Winter Academic Conference, Las Vegas, NV.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award). 2016 AMA Winter Academic Conference, Las Vegas, NV. 2016 AMA Winter Academic Conference, Las Vegas, NV .
LibreCat
2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., Böhm, E., & Cramer, C. (2016). Business Service Outsourcing in Manufacturing Firms: An Event Study. International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award).
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., Böhm, E., & Eggert, A. (2016). The service award paradox. 45rd EMAC Annual Conference, Oslo. 45rd EMAC Annual Conference, Oslo.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
Böhm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award), 3(1–2), 128–149.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., Böhm, E., & Feider, L. (2016). Retourenmanagement zur Steigerung des Kundenwerts. In B. Günther, S. Helm, & A. Eggert (Eds.), Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen (2nd ed.).
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
Böhm, E., Eggert, A., & Thiesbrummel, C. (2016). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 60(1), 101–111. https://doi.org/10.1016/j.indmarman.2016.04.007
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner, U., Kluike, M., Pull, K., Schneider, M., & Teuber, S. (2016). Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK. Journal of Business Economics, 7, 751--772.
LibreCat
2016 | Journal Article | LibreCat-ID: 47990
Alewell, D., Bähring, K., & Thommes, K. (2016). Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects. Arbeit, 16(4), 282–295. https://doi.org/10.1515/arbeit-2007-0404
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., Steinhoff, L., & Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, L., Fang, E., Palmatier, R. W., & Wang, K. (2016). Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series (pp. 16–121).
LibreCat
| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, P. (2015). Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, G. P. (2015). Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn.
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2015 | Journal Article | LibreCat-ID: 288
Cox, J., & Kaimann, D. (2015). How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry. Journal of Consumer Behaviour, 14(6), 366–377. https://doi.org/10.1002/cb.1553
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund, C., & Thommes, K. (2015). Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.
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2015 | Working Paper | LibreCat-ID: 21132
Grund, C., Harbring, C., & Thommes, K. (2015). Cooperation in Diverse Teams: The Role of Temporary Group Membership.
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2015 | Journal Article | LibreCat-ID: 228
Fahr, R., & Mir Djawadi, B. (2015). “…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment. Journal of Economic Psychology, 48–59. https://doi.org/10.1016/j.joep.2015.03.002
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., Böhm, E., & Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., & Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, A., Wünderlich, N., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research, 18(2), 210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho, H., Eggert, A., Haas, A., & Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 12--21.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
Djawadi, B. M., & Fahr, R. (2015). “...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, 48, 48–59.
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
Eggert, A., Haas, A., Ulaga, W., & Terho, H. (2015). Wertbasiertes Verkaufen auf Industriegütermärkten. In Handbuch Business-to-Business-Marketing (pp. 483–495). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_23
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| DOI
2015 | Journal Article | LibreCat-ID: 4968
Grund, C., Harbring, C., & Thommes, K. (2015). Public good provision in blended groups of partners and strangers. Economics Letters, 41--44.
LibreCat