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544 Publications


2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
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2014 | Journal Article | LibreCat-ID: 5778
Schnedler, W. (2014). Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior (with C. Vanberg). European Economic Review.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, B., Fahr, R., & Turk, F. (2014). Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health, (8), 814–822. https://doi.org/10.1016/j.jval.2014.08.2669
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2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
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2014 | Journal Article | LibreCat-ID: 4872
Djawadi, B. M., Fahr, R., & Turk, F. (2014). “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, 17(8), 814–822.
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2014 | Report | LibreCat-ID: 4922
Janssen, E., & Fahr, R. (2014). The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe.
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2014 | Journal Article | LibreCat-ID: 4957
Wozny, C., & Schneider, M. (2014). A matter of degree: the continuing training gap for women in Europe. Socio-Economic Review, (2), 353--379.
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2014 | Journal Article | LibreCat-ID: 4958
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, (1), 312--328.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes, K., Faure, M., & Heine, K. (2014). The internal market and the consumer: what consumers actually choose. Colum. J. Eur. L., 47.
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2014 | Journal Article | LibreCat-ID: 4971
Thommes, K., Akkerman, A., Torenvlied, R., & Born, M. (2014). The dark side of solidarity: social norms and social relations in the aftermath of strikes. Industrial Relations Journal, (4), 348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, L. (Ed.). (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler.
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2014 | Dissertation | LibreCat-ID: 419
Kolle, A. (2014). Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market. Universität Paderborn.
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2014 | Dissertation | LibreCat-ID: 440
Kaimann, D. (2014). Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions. Universität Paderborn.
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2014 | Working Paper | LibreCat-ID: 5036
Fahr, R., Janssen, E. A., & Sureth-Sloane, C. (2014). Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment (Vol. 166).
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2014 | Newspaper Article | LibreCat-ID: 5142
Fahr, R. (2014). Vom Wollen und Können ethischen Entscheidens. Theologie Und Glaube, pp. 260–269.
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2014 | Book | LibreCat-ID: 5147
Fahr, R. (2014). Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen (pp. 137–166). Paderborn: Klaus von Stoch.
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2014 | Book Chapter | LibreCat-ID: 5164
Akkerman, A., Torenvlied, R., Lehr, A., & Thommes, K. (2014). Contagious conflict: spill-over effects of labor conflict between and within organizations. In Social conflict within and between groups. Psychology Press.
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2014 | Book | LibreCat-ID: 5167
Thommes, K., Walgenbach, P., & Oertel, S. (2014). Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft? (pp. 216–245). Rainer Hampp-Verlag.
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2014 | Journal Article | LibreCat-ID: 5444
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications. Journal of Small Business Management.
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2014 | Journal Article | LibreCat-ID: 5460
Vogt, S., Förster, B., & Kabst, R. (2014). Social media and e-participation: Challenges of social media for managing public projects. International Journal of Public Administration in the Digital Age. , 1(3), 87–107. https://doi.org/10.4018/ijpada.2014070105
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2014 | Journal Article | LibreCat-ID: 5461
Zapkau, F. B., Schwens, C., & Kabst, R. (2014). Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management. Journal of Small Business Management (JSBM)., 52(3), 451–476.
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2014 | Journal Article | LibreCat-ID: 5462
Isidor, R., Steinmetz, H., Schwens, C., & Kabst, R. (2014). Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model. International Journal of Strategic Business Alliances., 3(2).
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2014 | Journal Article | LibreCat-ID: 5463
Strohmeier, S., & Kabst, R. (2014). Configurations of e-HRM - An Empirical Exploration. Employee Relations., 36(4), 333–353.
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2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/ambpp.2013.11642abstract
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.
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2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, N., Wangenheim, F. V., & Bitner, M. J. (2013). High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research, 16(1), 3–20.
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2013 | Journal Article | LibreCat-ID: 6101
Kabst, R., & Wehner, M. C. (2013). Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten. PERSONALquartely, 65(4), 34–39.
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2013 | Book Chapter | LibreCat-ID: 6147
Weber, P., & Kabst, R. (2013). Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung. In H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse und praktische Beispiele (pp. 145–152). Baden-Baden: Nomos.
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2013 | Conference Paper | LibreCat-ID: 6271
Weber, H., Wehner, M., & Kabst, R. (2013). Institutional Determinants of Work-Family Practices: An International Comparative Examination. .
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2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S., Wehner, M., Baum, M., & Kabst, R. (2013). HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?
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2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R., Wehner, M., Li, C., & Kabst, R. (2013). Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany.
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2013 | Journal Article | LibreCat-ID: 480
Frick, B., & Simmons, R. (2013). The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley. Journal of Business Economics, 83(2), 101–119. https://doi.org/10.1007/s11573-013-0652-x
LibreCat | Files available | DOI
 

2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Haas, A., Eggert, A., Terho, H., & Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St. Gallen, (4), 64--73.
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2013 | Journal Article | LibreCat-ID: 4880
St{\, S., & Fahr, R. (2013). Individual determinants of work attendance: Evidence on the role of personality. Applied Economics, (19), 2863--2875.
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2013 | Book | LibreCat-ID: 4911
Zimmermann, K. F., Bauer, T. K., Bonin, H., Fahr, R., & Hinte, H. (2013). Arbeitskräftebedarf bei hoher Arbeitslosigkeit: ein ökonomisches Zuwanderungskonzept für Deutschland.
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2013 | Working Paper | LibreCat-ID: 4915
Mir Djawadi, B., & Fahr, R. (2013). The impact of risk perception and risk attitudes on corrupt behavior: Evidence from a petty corruption experiment.
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2013 | Book Chapter | LibreCat-ID: 4944
Schneider, M. (2013). “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. . In R. O. Heiko Hoßfeld (Ed.), Macht und Employment Relations .
LibreCat | Files available
 

2013 | Conference Paper | LibreCat-ID: 4991
Oertel, S., Thommes, K., & Walgenbach, P. (2013). Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In Academy of Management Proceedings (p. 11642).
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2013 | Conference Paper | LibreCat-ID: 4992
Thommes, K., Akkerman, A., & Vyrastekova, J. (2013). The after effects of strikes on team collaboration-experimental evidence. In Academy of Management Proceedings (p. 12251).
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2013 | Journal Article | LibreCat-ID: 7429
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81.
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2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff, E. (Ed.). (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler.
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2013 | Journal Article | LibreCat-ID: 3979
Bauhoff, F., & Schneider, M. (2013). „Sekretärin des Vorstandes“ gesucht: Stellenanzeigen und die expressive Funktion des AGG. Industrielle Beziehungen/The German Journal of Industrial Relations, 54--76.
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2013 | Journal Article | LibreCat-ID: 5464
Baum, M., Schwens, C., & Kabst, R. (2013). International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization. International Small Business Journal (ISBJ)., 31(5), 534–560.
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2013 | Journal Article | LibreCat-ID: 5465
Baum, M., & Kabst, R. (2013). Conjoint implications on job preferences: The moderating role of involvement. International Journal of Human Resource Management (IJHRM)., 24(7), 1393–1417.
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2013 | Journal Article | LibreCat-ID: 5478
Baum, M., & Kabst, R. (2013). How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary. Journal of World Business (JWB)., 48(2), 175–185.
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2013 | Journal Article | LibreCat-ID: 5484
Haus, I., Steinmetz, H., Isidor, R., & Kabst, R. (2013). Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model. International Journal of Gender and Entrepreneurship (IJGE), 5(2), 130–156.
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2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, H. (2013). Analyzing observed composite differences across groups: Is partial measurement invariance enough? European Journal of Research Methods for the Behavioral and Social Sciences., 9(1), 1–12.
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2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
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2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, H., Schwens, C., Wehner, M., & Kabst, R. (2012). Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely, 64(1), 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst, R., & Baum, M. (2012). Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely, 64(3), 3.
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2012 | Book | LibreCat-ID: 6138
Weber, W., & Kabst, R. (2012). Einführung in die Betriebswirtschaftslehre (8th ed.). Wiesbaden.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., Schwens, C., & Kabst, R. (2012). Determinants of Different Types of Born Globals. In M. Gabrielsson & M. Kirpalani (Eds.), Handbook of Research on Born Globals (pp. 36–45). Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., Schwens, C., & Kabst, R. (2012). Die Messung von Joint-Venture Erfolg. In J. Zentes (Ed.), Markteintrittsstrategien - Dynamik und Komplexität (pp. 193–205).
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., Steinmetz, H., Isidor, R., & Kabst, R. (2012). Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, R. (2012). Endogeneity in the behavioral sciences: An illustration with real data. Amsterdam.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? University of Limerick, Ireland.
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2012 | Journal Article | LibreCat-ID: 4835
Frick, B., Ocaña, M. Á. M., Martinez, P. G., & Schneider, M. (2012). The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle. Estudios de Economia Aplicada, (1), 12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, A., Henseler, J., & Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Baum, M., Gsell, L., & Kabst, R. (2012). Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz. Die Betriebswirtschaft (ZfB)., 72(3), 235–253.
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2012 | Journal Article | LibreCat-ID: 5496
Baum, M., & Kabst, R. (2012). Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen. Zeitschrift Für Betriebswirtschaft (ZfB)., 3, 117–142.
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2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B., Schwens, C., & Kabst, R. (2012). Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards. Journal of International Business Studies (JIBS)., 42(5), 458–476.
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2012 | Journal Article | LibreCat-ID: 5498
Eberz, L. M., Baum, M., & Kabst, R. (2012). Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess. Zeitschrift Für Personalforschung (ZfP)., 26(1), 5–29.
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2012 | Journal Article | LibreCat-ID: 5508
Wehner, M. C., Kabst, R., Meifert, M., & Cunz, L. M. (2012). Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm? Zeitschrift Für Betriebswirtschaft (ZfB)., 82(9), 913–933.
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2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S., & Kabst, R. (2012). Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis. International Journal of Business Information Systems (IJBIS)., 9(3), 328–342.
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2012 | Journal Article | LibreCat-ID: 5512
Frese, M., Bausch, A., Schmidt, P., Rauch, A., & Kabst, R. (2012). Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice. Foundations and Trends in Entrepreneurship. , 8(1), 1–62.
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2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management., 51(4), 601–623.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., Schwens, C., & Kabst, R. (2012). Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift Für Betriebswirtschaft (ZfB)., 82(3), 143–165.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., Schwens, C., Kabst, R., & Hornung, F. (2012). Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift Für Betriebswirtschaft (ZfB)., 82(5), 539–583.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, H., Isidor, R., & Bäuerle, N. (2012). Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods, 6(1), 61–75.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6107
Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40).
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